Majors & Programs

Global BA in Business of Creative Enterprises: Switzerland

In this dual degree program, you’ll spend the first two years of your undergraduate experience in Lugano at Franklin University Switzerland, taking liberal arts and foundation courses, and your final two years at Emerson completing a professional major in the Business of Creative Enterprises (BCE). Emerson’s unique BCE program teaches the art of business so that you graduate with the versatility to become a leader in the ever-growing creative industry.

The undergraduate program at Franklin University, known for its immersive experiential learning program, gives students a high quality liberal arts education with an international focus and unique academic travel courses. Your studies at Franklin will set you up for success at Emerson, where you will study finance, aesthetics, economics, collaboration, marketing, and more—both in the classroom and in the field—with a global perspective on the creative industries.

Earn an Associate's Degree and a Bachelor of Arts

During your time in the program, you will spend:

  • Two years in Lugano. At Franklin, you’ll take liberal arts and foundational courses—with a special emphasis on International Management—and earn an associate’s degree. Surrounded by the Swiss Alps and situated on its namesake lake, Lugano is not only breathtaking, but is also the ideal home base for the Franklin experience: a high-quality liberal arts education and an exploration of the world and its people.
  • One summer and two years in Boston. In a city that’s a hotspot for entrepreneurs and startups, you’ll work alongside experienced faculty and students who share your passion for business. You’ll learn to develop strategies and programs, identify cultural trends, tap into new markets, analyze financial statements, and assess risk. 

Take Academic Travel Courses

Academic Travel in your first two years at Franklin is one of the most distinctive elements of this program. It is integrated into a series of course offerings that take place during the regular semesters and include travel periods ranging from 10 days to two weeks. Students can study in locations such as Munich, Prague, Paris, Ireland, Scotland, Italy, and Iceland. In addition, you will have access to an array of experiential learning resources and cultural opportunities in both Lugano and Boston, including:

  • The First Year Seminar, in which you’ll be paired with a professor in your desired discipline, focuses on Franklin's unique culture and the larger Swiss community and provides a basis for cross-cultural interactions and life in a multicultural environment.
  • Access to the LAC Lugano Arte e Cultura, Lugano’s new Arts Center; as well as numerous parks, shops, and restaurants, and outdoor activities.
  • Free panels and events on Emerson’s Boston campus, featuring notable speakers and covering a variety of topics like
    • The Global Streaming Economy
    • COVID-19 and The Creative Economy
    • Coachella and the Experience Economy
    • Data Analytics and Visualization for the Creative Economy
    • Business Ethics
    • Gentrification and the Creative City
  • Proximity to Milan, the commercial center of northern Italy, as well as easy access to other major European cities.

The application for this program will open in fall 2020 for the fall 2021 term.

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