2. Information Collected.
A. Types of Information Collected.
Personally Identifiable Information (“PII”) refers to any information that can be used to identify you, to reasonably allow you to be identified, or to create an individual profile. This information includes, but is not limited to, your name, address, phone number, social security number, driver’s license or other state issued ID, birthdate, and email address. PII also includes any information we collect about you that is then linked to you or your device. For instance, if you access the Emerson Platform from a mobile device we will be able to identify some information about the mobile device you are using and your mobile provider.
This information is also considered part of your PII. PII is often aggregated so that it is no longer personally identifiable, in order to provide a snapshot of all visitors to the Emerson Platform without identifying any particular visitor.
B. Information You Provide Directly to Us.
You are not required to provide information about yourself when you visit the Emerson Platform, however, we may ask for certain information when you access certain services. For instance, some sites on the Emerson Platform allow you to sign up for emails or newsletters or to participate in surveys or other activities that involve providing personal information about yourself. In these circumstances we will have the information you provide such as your name, email, address, and other information. If you contact us on a social media site or “like” us on Facebook, we will have information about you as permitted by that social media platform.
Some of the sites on the Emerson Platform offer visitors the opportunity to buy merchandise or order tickets or to make a donation to Emerson.
C. Information You Provide To Us Via Our Vendors
In order to provide you many of the services offered across the Emerson Platform we sometimes engage third party vendors. For instance, if you order merchandise we may use one vendor to process and ship your order. In this instance we will share the relevant information you have provided to us via the Emerson Platform with our vendor so we can fulfill your order. We also engage with third party vendors to manage the information resources available on the Emerson Platform or to host a particular Emerson Site or to provide enhanced audio capabilities.
Many of these vendors are contractually prohibited from using any PII we provide them or that they may collect about you via the Emerson Platform except as necessary to process your requested service. However, other third parties provide Emerson access to enhanced services which are embedded in the Emerson Platform such as an enhanced audio and/or video player. In these circumstances, by using the enhanced service you are providing your PII and other information directly to this third party provider who may share some of this PII with Emerson.
Emerson Sites that accept payments either for merchandise or services or as a donation usually use TouchNet.com to process your payment.
D. Information We Collect Automatically.
In addition to the information you provide directly, Emerson may collect certain information automatically, regardless of whether you register or request any services, including the following:
- Your browser type and operating system;
- Your Internet Protocol (IP) address, which is the number automatically assigned to your computer or other device whenever you access the Internet and that can sometimes be used to derive your general geographic area;
- Websites you visited before and after visiting the Emerson Platform;
- Web pages and advertisements you view and links you click on within the Emerson Platform;
- Unique identifiers, including mobile device identification numbers, which can identify the physical location of such devices in accordance with applicable law;
- Interactions with audio and video content, such as the type of content listened to (and content viewed);
- Information about your interactions with email messages, such as the links clicked and whether messages were opened or forwarded;
- Standard server log information.
E. Information We Obtain From Other Sources.
Where permitted by applicable law, we collect information about you from other sources, including through interactive applications such as Facebook, Instagram, or Twitter. If we use a third party service to enhance certain features of the Emerson Platform those third parties may provide us information including PII they have collected about you as a result of your using these enhanced services.
The following are examples of the type of information we may collect from other sources:
- Name, postal address, and telephone number;
- Demographic data, such as age, gender, and income level;
- Publicly-observed data, such as activities on blogs, videos, and other online postings; and
- Other navigation data, such as websites visited and advertisements viewed or clicked on.
F. Special Disclosure Regarding Location Data.
To the extent Emerson makes location enabled Services available and you use such Services, Emerson may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. The location data is processed and stored only for the duration that is required for the provision of the location related Services.
Emerson may use, depending on the service (1) IP-based location based on the IP address presented by the end-user, (2) fine geo-location data based on coordinates obtained from a mobile device’s GPS radio, or (3) coarse, network-based geo-location data based on proximity of network towers or the location of WiFi networks.
Your fine, GPS-based geo-location is not accessed without your consent. Notwithstanding Emerson’s partners who are providing location related parts of the Service, Emerson will not share your GPS geo-location with third parties without your consent.
G. Special Disclosure Regarding Financial Data
H. Combining Information.
Please note that all of the information we collect about you may be combined. This allows us, among other things, to tailor our communications to you and to develop rich online content and services across the Emerson Platform.
3. Use of Information.
We only use payment and identity verification information, such as credit card numbers, driver’s license numbers, Social Security numbers, or comparable national identifiers as necessary for completing a particular transaction or fulfilling a service (e.g., when you make a contribution or awarding prizes to contest winners) or as otherwise required by law. Unless otherwise noted, this information is not stored on Emerson’s servers or maintained in our databases.
Generally, we use other information collected about you to:
- Fulfill your requests for products, services, and information, and to authorize a purchase, send you electronic newsletters, and complete a transaction that you have requested;
- Provide you with special offers and promotional materials;
- Analyze the use of the Emerson Platform and information about visitors to the Emerson Platform to understand and improve our offerings and, in accordance with our sharing policies discussed below, to produce anonymous or aggregated data and statistics that might help third parties develop their own products and service offerings;
- Customize the content you see when you visit the Emerson Platform;
- Develop and provide advertising tailored to your interests;
- Improve our fundraising efforts on behalf of Emerson or any of the programs we offer or sponsor including programs or events we co-sponsor with other entities; and
- For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
Unless otherwise described above, we will use the information in this way to meet our legitimate interests. We have an interest in improving the functionality of the Services (through tailoring content, and analyzing statistics) to make sure you have the best experience using the Services, and an interest in communicating with you (through marketing, responses to customer service requests and content delivery) in a way that is most useful to you. We also have an interest in protecting our rights and upholding the law.
4. The Sharing of Information Collected.
Emerson is committed to maintaining your trust and we want you to understand when and with whom we may share information collected about you via the Emerson Platform.
A. Authorized Third Party Service Providers.
B. Social Media Sites.
- Facebook: https://www.facebook.com/about/basics
- Twitter: https://twitter.com/privacy?lang=en
- Instagram: https://www.instagram.com/about/legal/privacy/ and
- YouTube: https://www.youtube.com/static?template=privacy_guidelines
C. Business Transfers.
We may share your information in connection with a substantial corporate transaction, such as the sale of Emerson, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy. Our third party vendors may also reserve rights to share your data under these same circumstances.
D. Legal Requirements.
We and our third party vendors may disclose information about our users, including contact information, to respond to subpoenas, court orders, legal process, and other law enforcement measures, and in order to comply with other legal obligations, such as FCC requirements. We and our vendors also reserve the right to use any information we have collected about you including your PII in order to investigate any claims or suspicions of misconduct on the Emerson Platform.
E. Sharing Information To Protect Emerson, our Partners, Vendors, and Users.
We may disclose information to protect and defend the legal rights (including enforcing our agreements), interests, safety, and security of Emerson and users of the Emerson Platform including students, employees, agents contractors, and members of the public.
F. Sharing Information With Advertisers.
G. Aggregated Or Anonymized Data.
Finally, we also may share aggregated information with third parties to help us develop content and services we hope will interest you, or to help these third parties develop their own product and service offerings, including targeted marketing.
5. Your Choices.
You can choose to enjoy content and features on the Emerson Platform without providing us directly with any information about you; however, as described above, some information may be collected automatically or be requested so that you can take advantage of certain features and services offered on the Emerson Platform.
You can opt out of receiving commercial email from us by following the instructions contained in any such message. Please note that even if you unsubscribe to commercial messages, we may still need to send you communications relating to your use of the Emerson Platform, such as service announcements. And if you are a student you will continue to receive certain information from us about class schedules, tuition, and similar matters.
6. Your Rights.
In some cases, you may be entitled under local law to access, correct, delete, restrict the processing of, object to the processing of, or receive a portable copy of PII that we hold, which specifically relates to you. You also may have a right to lodge a complaint with your local data protection or privacy regulator. Where you have provided your consent to any use of your PII, you can withdraw this consent at any time. Please note that we may require additional information from you in order to honor your requests. If you would like to discuss or exercise any rights you may have under law, please contact us at the contact information set forth below.
If you want to exercise your rights with respect to the Social Media Platform or any third party that independently collects information through the Emerson Platform you will need to contact those sites directly.
7. Protection of Information.
We are committed to protecting your information. We have adopted commercially reasonable technical, administrative, and physical procedures to help protect your information from loss, misuse, unauthorized access and alteration. Please note that no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using the Emerson Platform, but we cannot ensure or warrant the security of any information you transmit to us.
8. Information Storage.
Emerson is headquartered in the United States. If you access the Emerson Platform from outside the United States, your data will be processed by Emerson in the United States, whose laws may not be regarded as providing the same level of protection for PII as the laws of the country from which you access the Emerson Platform.
We retain your PII as long as we have a relationship with you. When deciding how long to retain your PII after our relationship with you has ended we take into account our legal obligations. We may also retain your PII as needed to investigate or defend against potential legal claims.
9. User-Generated Content.
10. Third Party Websites and Services.
Attention: Chief Information Security Officer
120 Boylston Street
Boston, Massachusetts 02116
Our representative in the European Union is:
Emerson College European Center – Kasteel Well
5855 AE Well
We are committed to working with you to obtain a fair resolution to any privacy concern.
Last Modified Date: 11-1-2019