Majors & Programs

Digital Marketing and Data Analytics (Online MA)

In our social media- and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master’s program to gain critical, in-demand skills and advance your career in marketing and advertising. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing and advertising, customer segmentation, and more, graduates of this program develop the digital and analytic skills needed to compete in today’s insight-driven market.

In this program, you will learn how to:

  • Design mobile-friendly marketing programs focused on user experience;
  • Implement digital storytelling and content marketing strategies that connect consumers with brands;
  • Use web and social media analytic tools to evaluate online interactions to generate consumer leads; and
  • Incorporate best practices for digital campaign testing and measurement.

The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals. 

The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Students have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics for Marketing.

Learn More about our online Digital Marketing and Data Analytics (MA) program

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Gain consumer insights. Put the data to work.

Hear faculty, current students, and alumni describe how the online Digital Marketing and Data Analytics program can give you an edge in your marketing career.