Academics

Courses

  • 4

    BC110 Introduction to the Creative Economy

    An immersive examination of the history of the creative economy, the sharing economy, contemporary creative enterprise models, and their impact within the global economy today. This course explores core themes such as authorship, production and labor, ethics, globalization, community, culture, politics, business practices, and innovation in the arts and communication. The course also examines cultural diversity and the extent to which different cultures are currently represented in various aspects of the creative economy. Student work includes a series of short media presentations and papers on creative economy businesses, organizations, and individuals that produce and distribute goods and services in the realms of marketing, design, film and media, video game and software, music and performing arts, and publishing.

    Instructors Brenna McCormick, Wesley Jackson, Stacey Gallaway
  • 4

    BC111 Creative Collaboration Seminar

    Students explore the theory and practice of creativity with respect to specific types of group collaboration and roles within the creative enterprise. This includes the businesses, organizations, and individuals that produce and distribute goods and services in the realms of marketing, design, film and media, video game and software, music and performing arts, and publishing. Through selected readings, meetings with guest artists, and hands-on exercises that foster both personal creativity and the creative output of teams, this practical course offers students skills and techniques to increase personal creativity and promote group creativity. The course also examines cultural diversity and the extent to which different cultures are currently represented in various aspects of the creative economy. Students investigate and practice various models of creative collaboration and work collaboratively throughout the semester to create a series of eventsworksprojects to be presented in class and included in individual portfolios.

    Instructors Wesley Jackson, Brenna McCormick
  • 4

    BC205 Business Fundamentals for the Creative Enterprises

    Analyzes information related to business trends, strategies, opportunities, and operations in creative enterprises. Through lecture, discussion, case videos, and in-class assignments, students consider external and internal factors driving contemporary business decisions with a focus on arts and communication. Topics include: pricing; supply and demand; the management of people, processes, resources, and organization; the globalization of business; the use of information systems to support business efforts; and basic concepts of marketing, sales, business ethics, law, accounting, and finance.

    Instructors Stanley Miller, Robert Lyons
  • 4

    BC210 Develop Aesthetic Sensibility

    Explores the theroy and practice of creativity with respect to specific types of group collaboration and roles within creative enterprises such as marketing, film and media, music and performing arts, and publishing. Through readings, meetings with guest artists, and hands-on exercises, this practical course offers students skills and techniques to increase personal and group creativity. The course also examines cultural diversity and the extent to which different cultures are currently represented in various aspects of the creative economy. Students examine and practice various models of creative collaboration and work collaboratively throughout the semester to create a series of events, works, and projects to be presented in class and included in individual portfolios. Prerequisites: Business of Creative Enterprise majors only.

    Instructors Ioana Jucan, P Carl
  • 4

    BC310 Mark the Creative Enterprise

    Instructors Brenna McCormick, Brent Smith
  • 4

    BC311 Strategic Management

    Instructors Stanley Miller
  • 4

    BC320 Topics in Business Enterprise: Creative Thinking & Problem Solving for the Creative Economy

    Various topics offer opportunities to examine contemporary business enterprise issues and trends.

    Instructors Brenna McCormick
  • 4

    BC320 Topics in Business: Contemporary Play Adaptation

    Various topics offer opportunities to examine contemporary business enterprise issues and trends.

    Instructors P Carl
  • 4

    BC420 Advanced Topics in Business Enterprises: Exploring Entrepreneurship

    Learn what it means to be an entrepreneur and explore the many pathways to entrepreneurship that include developing an idea for a venture, testing the idea for sustainability, building a business plan and creating an elevator pitch. The course will include experiential projects, case studies, lectures, guest speakers and exposure to the startup ecosystem. Open to seniors and graduate students.

    Instructors Stacey Gallaway
  • 4

    BC420 Advanced Topics in Business Enterprises: Music for the Creative Industries

    From musical accompaniment in silent movie houses to modern day use in video games and beyond, the course will examine music's connection to the media around it. From the points of view of producers, directors, and other creatives, students will learn the importance and mechanics of music supervision, music editing, and the licensing and composing of music. This course will detail the 'language of music' for a more successful collaboration between creatives and composers. We will look at the varied ways to creatively use music, and the dramatic, psychological effects of the score on the viewer and will explore the technical, creative, and economic decisions that lay behind every musical choice. This course will take an in-depth look at the budgetary, legal and contractual obligations of the composer and the production, the income flow generated by music and how this affects the production as a whole. Students will be assessed through hands-on exercises that combine music and visual media.

    Instructors Daniel Viafore