Graduate Programs

Learn how to build targeted marketing strategies and gain expert insight into how consumers think, make decisions, and act on these decisions. In this program, you'll get real-world experience working with clients, developing solutions to address consumer problems, and crafting brand strategies and messaging that build strong bonds between organizations and their target markets.

Gain critical, in-demand skills to advance your career in marketing and advertising. With courses in digital campaigns, branding, web and predictive analytics, social media marketing, customer segmentation, and more, you’ll develop the digital and analytical skills you need to compete in today's insight­-driven marketing landscape.

Learn the skills you’ll need to develop and deploy effective, strategically crafted content that resonates with diverse audiences across various marketing channels.

Develop your skills in creative storytelling, data-driven strategy, and campaign development to help you kickstart or advance your career in digital marketing.

Learn the tools and techniques you’ll need to employ descriptive, predictive, and campaign measurement analytics for a range of strategic marketing applications.

Learn how to build an engaging public relations strategy to reach an intended audience and tell a brand's message via creative storytelling, social media, SEO content, blogs, podcasts, emails, and other digital platforms.

Learn to write and manage SEO content for startups, large companies, or your own business, and use analytics to determine its impact on your target audience.