Majors & Programs

Strategic Marketing Communication (MA)

Earn a master’s degree in Strategic Marketing Communication (MA) to learn how to build targeted marketing strategies to effectively communicate between consumers and the brands they choose. You will gain the tools to understand how consumers think, make decisions, and act on these decisions. 

In this program, you'll have a chance to:

  • Conduct research and analyze data to identify marketing challenges and opportunities;
  • Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more;
  • Customize your program through electives based on your interests and experiences; and 
  • Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served.

Our Strategic Marketing Communication program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide. 

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Program Summary

Students can choose from—Creating Market Communication, Planning Market Communication, or build their own unique program with our available course electives. Hone your skills in strategy, content creation and practice. Whichever path you take, you’ll be granted opportunities to work with clients, develop solutions to address consumer problems, and create initiatives that build strong bonds between organizations and their markets.

Additionally, a one-year cohort option is offered for individuals seeking the opportunity of an accelerated full-time program timeline. The one-year cohort curriculum is a mix of courses from the Planning Market Communication and Creating Market Communication tracks.

Careers & Connections

Making Connections

Starting on your first day at Emerson, you will begin to build a strong network of peers and faculty of varied backgrounds and experience, which will lay the groundwork for internship opportunities throughout the duration of your program, as well as full-time employment opportunities upon completion. In addition to working with real-world clients in the Capstone course, students meet with faculty to discuss their connections and lay the groundwork for life-long career development and advancement. Emerson faculty are legendary in their commitment to working individually with students to help them explore career opportunities, make connections, and enrich their classroom learning. Opportunities to visit and build networks at agencies, corporations and not-for-profit organizations help students explore the possibilities.

Graduate Alumni & Employers

Emerson graduates become marketing communication professionals in international corporations, advertising and public relations firms, financial institutions, and nonprofit organizations across the United States and throughout the world. See below a list of companies and agencies at which our graduates have recently worked.

  • Arnold Worldwide
  • Arthur D. Little
  • Avon Products, Inc.
  • BBDO
  • Boston Ballet
  • Cengage Learning
  • Cogent Research
  • Communispace
  • Cone
  • Dreamworks SKG
  • Enova Financial
  • Fidelity Investments
  • Fleet Financial Group
  • Foote, Cone & Belding
  • Forrester Research
  • Four Seasons Hotel Boston
  • Garfield Group Public Relations
  • Grey Advertising
  • IBM
  • Leo Burnett
  • Likeable Media
  • McCann-Erickson Worldwide
  • Ogilvy & Mather
  • Politzer & Haney Inc.
  • Puma
  • Remedy Media Group
  • Smash Advertising
  • State Street Corporation
  • TechTarget
  • United Nations
  • U.S. Tennis Association
  • WBZ-TV
  • Weber Group, Inc.

 

Global Connections

Strategic Marketing Communication has been cited as a top concern of senior marketing executives, according to the Association of National Advertisers. Why? Dramatic changes in technology have resulted in more media choices than ever, both for consumers and for marketers. This means more opportunities for Strategic Marketing Communication professionals on the "client side," or in an agency or consultancy, to guide marketing communication strategies and plans.

Upon graduating from the Strategic Marketing Communication program, you will be prepared to create cohesive communication plans for a business with positioning that resonates with your customers. You'll be equipped with a deep knowledge of evolving strategies and media that can be used together to tell the stories of organizations operating in a global marketplace. In a competitive landscape where information is accessible in higher quantities and across more platforms than ever before, it is essential for businesses to hire marketing communication professionals who are not only great storytellers, but are also innovative problem solvers who can command today's tools and technology and seamlessly adapt to those of tomorrow.

Faculty

Your Graduate Program Director will serve as your primary faculty advisor, guiding you on course selection to ensure that you are on the path toward achieving your learning objectives and on track to satisfy the program requirements. Your program director will work with you one-on-one to build a custom curriculum tailored to suit your education needs and set you up for success for your capstone project. You will also receive program and department news from your program director along with any on- and off-campus opportunities that might be of interest to you.

Learning from teachers who are working professionals in the areas of marketing, public relations, advertising, digital media, data analytics and content creation provides you with direct access to the most cutting-edge strategies and insights in the burgeoning field of marketing communication.