Robert Lyons

Affiliated Faculty

Lyons has over 20 years experience in media including Director of New Media for Radio and TV at WGBH in Boston, where he worked extensively with NPR, PBS, BBC, PRX and other public media leaders. In addition to digital media, his professional background also includes producing national and international live radio concert broadcasts and recording/engineering.

He served as Executive Professor and as Lecturer in the Music Industry program at the College of Arts, Media and Design of Northeastern University, and Adjunct Associate Professor at Berklee College of Music.

His research explores the intersection of business, technology and innovation in the Creative Industries, with a current focus on streaming services and business model innovation in China.
 

About

  • Marketing Communication
    Since 2017
  • MW 10:00-11:00 AM

Education

B.S., University of Illinois, Urbana-Champaign
M.B.A., Northeastern University

Publications

An Ecosystem Lens: Putting China's Digital Music Industry into Focus. Article in peer-reviewed academic journal: Global Media in China, Vol, 1, No. 4. Co-authored with Diming Tang

2017

quoted in WIRED magazine:
August 2: “The Star Wars video that baffled YouTube’s copyright cops”
April 21: “Why Apple is losing its shine in China”

China: A glimpse of the future of music streaming, China Policy Institute, Nottingham University, July, 2017

2017

Design Thinking as a Classroom Tool to Promote Innovation. International Forum on Media Innovation and Entrepreneurship, Communication University of China, Beijing, June, 2016

2016

Awards & Honors

Major Armstrong award for Technical Innovation

1994

Gold Medal, International Radio Festival of New York, ‘New Orleans, '93’

1994

Best Media Site, Mass. Interactive Media Council, for WGBH.org

2001

Gold Medal, International Radio Festival of New York, ‘Martin Scorsese’s The Blues’

2003