Dr. Naa Amponsah Dodoo's research revolves around her fascination with evolving new media technologies, its role in digital and social media environments, and subsequent influence on consumer psychology and behavior in offline and online realms. Primarily, she explores the effects of individual traits and contextual aspects of digital communication on persuasion.


  • Marketing Communication
    Since 2017


B.A., University of Ghana
M.A., Marquette University
Ph.D., University of Florida, Gainesville