Lu Ann Reeb

Senior Executive-in-Residence and Director of Busi

Twice an Emmy Award-winning television executive producer, Lu Ann Reeb is an entrepreneur, who has launched three online media marketing companies. Reeb is founder and president of Boston Media Group, LLC, creating innovative digital and traditional media strategies for clients in various industry sectors. Reeb also founded Legal Talk Network, LLC, an online media and information network for the legal profession, which was acquired by a California firm in 2012. 

Prior to her entrepreneurial ventures, Reeb's career as a television journalist spanned 20 years as a reporter, producer, news director, and WBZ-TV News Executive Producer in Boston. She produced documentaries and major market Television programs, covering the people and events making news, including five U.S. Presidents, Nelson Mandela, the world's first artificial heart implant, a deadly Air Canada plane crash, John Glenn's second space flight, and the Boston Marathon. Her work as Executive Producer at WBZ-TV was instrumental in securing freedom for Joe Salvati, who had been wrongly convicted of murder and served nearly 30 years in prison.

Reeb has received Associated Press awards and community advocacy awards in four television markets. In 2008, she was named a lifetime member of the International Honor Society of Beta Gamma Sigma, and in 2010, she was honored with a postgraduate Academic Leadership Award from Suffolk University's Sawyer Business School.  In 2012, she received the Massachusetts Bar Foundation President's Award for producing a pro bono documentary telling the stories of grantees, ranging from a young man seeking political asylum from Uganda to local legal aid beneficiaries in urban Boston. Reeb is a frequent speaker and moderator in media seminars, entrepreneurship conferences, and academia. In summer 2016, she spoke at a Global Summit on Entrepreneurship Education and Media Innovation in Beijing China. Read more here.

Professor Reeb is Assistant Dean in the School of Communication and Director of Entrepreneurial Studies and Business Studies, two minors at the college. She teaches the yearlong Entrepreneurship Program (E3) that culminates in the annual E3 Expo and student pitch competition. She developed Graduate Emerson's Graduate Entrepreneurship Certificate Program. In 2014, she led a college-wide faculty curricular committee that created Emerson's Business of Creative Enterprises major that launched in Fall 2016. From 2012-2014, Reeb served as Graduate Program Director for the Integrated Marketing Communication Program

About

  • Marketing Communication
    Since 2009

Education

B.A., University of Louisville
M.B.A., Suffolk University

Awards & Honors

Massachusetts Bar Foundation President's Award, for producing documentary

2012