School of Communication Faculty

Paul Caldera

Contact Information

Office: Walker 7th Fl.
Phone: 8746
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Paul Caldera

Affiliated Faculty (2010)

B.F.A. Parsons The New School for Design

Paul Caldera is Founding Partner at Saltworks– Informed Design for Enthusiast Brands a leading branding design firm. He develops integrated marketing communications that build brands for enthusiast clients that include: The North Face, Cessna Aircraft, Parker Guitars, Segway, Teva, Ben Hogan Golf, Backroads, TomTom, JanSport, Hinckley Yachts and many others.

Caldera helps companies that are marketing enthusiast products and services move their customers from interested to zealous – translating differentiators into a language that ignites both hearts and minds and transforms prospects into long-term devotees and brand ambassadors. In all cases, Caldera's work has had a positive and measurable impact on his clients' business performance in industries that range from aviation and boating to outdoor, sporting goods, consumer electronics, music and adventure travel.