Courses in Marketing Communication

Communication, Media, & Society

Catalog says

"An introduction to basic concepts and theories about communication and the media as applied to the field of marketing communication. The course covers a variety of mass communication frameworks and examines the main influences on the development of advertising and public relations. Case studies, readings, and lectures relevant to the role and history of mass communication, advertising and public relations are discussed and evaluated."

Students say

"We studied the Super Bowl, and how crucial it is for companies. More than just an arena for funny commercials, we learned that purchasing commercial time is often vital for companies looking to gain credibility in the media world. The particular year that I took the class, the Janet Jackson "event" took place at half-time. We talked about the media’s coverage of the event, how a phrase like ‘wardrobe malfunction’ is derived and practiced fluently, and the importance of effective crisis communication. I am amazed at the adaptability of our class discussions: every day was something fresh and relevant.”
–Melissa Bazillion

Sales Promotion and Special Event Planning

Catalog says

“This course addresses a growing area of marketing communication that encompasses all of the non-recurring events that organizations use to affect behavior. Sales promotion encompasses special events, trade promotions (e.g., price discounts, feature advertising, in-store displays, trade shows), and consumer promotions (e.g., coupons, giveaways, exhibits, trade shows). Students learn how to develop and execute sales promotion activities.”

Students say

“Rather than force-feed us information and facts, our professor gave us the chance to experience planning a major event for a company. We worked on it all semester. The class helped me develop critical thinking, and a more practical sense of details. I worked in a group with students to plan an event for an outdated, local soda called Quarry Soda. The catch: We had to somehow promote how the soda doubles as a tarnish remover. We came up with a series of events called the ‘Bingo Brigade’ which helped us reach our target audience (senior citizens) perfectly.”
–Ashley Gagnon