William Anderson

Executive-in-Residence in Marketing Communication

The depth of experience that Bill Anderson brings to his classroom is remarkable. From his start in the field of brand management with Procter & Gamble, he went on to work in brand and marketing management with companies like Kellogg and H.P. Hood. He also spent a number of years working on the agency side of advertising management with clients including Stride Rite, Welch’s, Coca-Cola, and Ocean Spray.

Bill has taught graduate marketing communication courses at Emerson for the past five years and also leads the Global Marketing Communication Capstone course (with Graduate Program Director Thomas Vogel). He is frequently impressed by the level of professionalism in his students’ work.

Currently the President of Anderson & Company, which provides consulting services in brand development and customer marketing strategies, Bill stresses the importance of an understanding of global marketing communication for a successful career. “Marketing communication has grown enormously complex. There has been much expansion and innovation over the last few years.”