Integrated Marketing Communication (IMC) Spring Registration

Welcome to the Graduate IMC community at Emerson College!

Below is important information providing details about picking classes for the Graduate IMC Program. Any additional questions that haven’t been answered here can be emailed to your liaison, Andres Leon at andres_leon@emerson.edu or 617-824-8469.

Classes to take for Spring

First semester students select from the following prerequisite courses: Marketing Management, Consumer Behavior, and Research Methods. Please note everyone must take Marketing Management during his or her first semester.

Marketing Communication: Achieving Success through Integration, the fourth and last prerequisite course, will be taken during a subsequent semester. Electives may not be taken until three prerequisite courses have been completed.

Course Selection

Students may take up to three courses per semester; although, most students take two classes each semester and are still considered full-time. Students that work full-time usually take just one class per semester. Students who take the maximum three courses typically find they need to limit their outside employment to ten hours a week.

Each class meets one night a week for four hours and requires roughly five to ten hours of weekly assignments and preparation outside of the class.

Charting a path through the program is a balance between speed and customization. If you try to accelerate the program, you will most like not get all the courses you prefer. To have the widest selection, choose a slower pace.

For more details related to program requirements, read Emerson College’s Graduate Catalog. It contains important rules and regulations in addition to course descriptions.

Course Schedules

Course listings are available on eCommon for specific times and dates; however, the three required courses are as follows:

• MK610 Marketing Management: Wednesday
• MK604 Research Methods: Thursday
• MK617 Consumer Behavior Section 1: Wednesday

Registration Request Processing

Requests for registration should be emailed to gradimc@emerson.edu and will be processed in the order they are received, beginning December 3. Requests will be processed in the order they are received. Please submit your request early, as you are more likely to get the courses you want on the day you prefer.

After December 21, registration requests will no longer be accepted until orientation. Help start your program smoothly by promptly emailing your registration!

Tess Fallon, Staff Assistant in the Marketing communication Department, will help manage the registration process. Registration questions and class preferences should be emailed to gradimc@emerson.edu. IMC student, Bea Lim, will be helping prospective IMC students connect with other IMC students.

You have a few options available for your Spring 2013 courses. Please remember that as classes fill up, we cannot add seats, so be prepared to be flexible.

• If you are only planning to take one course, you should be choosing MK610 Marketing Management on Wednesday.
• If you planning to take two classes, plan on taking MK610 Marketing Management AND MK604 Research Methods on Thursday.

Discussions related to exceptions or special circumstances will be handled via email first. Any telephone discussions can be held with the Graduate Program Director and should be scheduled in advance by emailing gradimc@emerson.edu or by calling Tess Fallon at (617) 824-8492.

You may also contact the program liaison, Andres Leon, at andres_leon@emerson.edu or (617) 824-8469.

Textbooks for Spring classes

The Emerson College Online Bookstore lists the books that will be used in IMC classes. There is no obligation to buy from the Emerson College Online Bookstore, although it may be more convenient than other options.

Some courses require additional readings that are not listed, such as case studies. In the fall instructors will provide information about how to access those readings.

Other information about Graduate School at Emerson College

There is a great deal of information for all new students in the materials sent by the Registrar’s office and the Emerson College web pages. Information about housing and other issues related to “living and working in Boston” can be found on the Off-Campus Student Services.

Please save the date for the Mandatory Orientation on Tuesday, January 15, 2013. This orientation will cover important information for new students. Although classes meet in the evening, orientation will be held during the day. Please keep posted for additional, important information.

If you have any additional questions or concerns, please contact your liaison, Andres Leon at andres_leon@emerson.edu or 617-824-8469.