Graduate Admission

Global Marketing Communication and Advertising Fall 2014 Registration Information

On behalf of the Global Marketing Communication and Advertising master’s program, let me once again welcome you to Emerson College. The information below will update you about the course registration process for the 2014-2015 academic year, as well as recommend several books that will help prepare you for the beginning of the semester.

You will be automatically registered for four courses during the Fall 2014 semester.

GM 601 Marketing Management in a Global Environment

GM 604 Research Methods for Global Marketing Communication & Advertising

GM 605 Financial and Strategic Context of Global Market Planning

GM 636 Creative Thinking and Problem Solving in a Global Environment

There will be no additional course registrations for Fall 2014.

During the Fall 2014 semester you then will self-register for the GMCA Spring 2015 courses on eCommon. During the Spring 2015 semester you will register for either the GM690 Global Internship or GM694 International Practicum in China, which both will take place during Summer 2015. (The GM694 International Practicum in China will be offered based on student interest and a minimum number of registrants.)

Moreover, the courses GM604 Research Methods and GM636 Creative Thinking will be divided into two sections. The Registrar’s Office will randomly select and design two groups just prior to the start of the Fall 2014 semester. Students in the GM636/GM604-A section will have classes on Monday and students in GM636/ GM604-B on Wednesday.

GM605 Financial and Strategic Context of Global Marketing Planning will be taught during the Fall 2014 semester by Prof. Alan Gonsenhauser, and GM620 Global Brand Management will be taught during Spring 2015 by Prof. Bill Anderson.

Additionally, I have compiled a list of books that I recommend for light summer reading before the semester starts.

If you have any other questions about the program, feel free to contact me. For general questions about Emerson College or the services we provide, please contact the Office of Graduate Admission at or (617) 824-8610.

Wishing you a productive summer and looking forward to seeing you in September.

Best regards,

Thomas Vogel
Graduate Program Director, GMCA
Emerson College

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