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Graduate Admission

Communicaton Management Fall 2013 Registration

Welcome to the Communication Management graduate program at Emerson College! I have put together information below to help you decide which classes to take this fall. Please read the information. Later this summer, I’ll be in touch to find out what your course selections will be.

Here are a few points to consider when deciding on your course load for Fall 2013 and beyond. Each course is four credits. Taking two courses officially designates you as a full-time student. For people working full-time, taking more than two courses is not advisable. Many graduate students pursue our master’s degree while working part-time or solely focusing on full-time study. In such cases, taking a third class is appropriate. In total, 40 credits are needed for completion of the program. Below are suggestions for taking one, two, or three courses during the Fall 2013 semester.

I.  FIRST COURSE CHOICE

All incoming graduate students should take the required core course: CC 602 Communication Theory 
Mondays 6:00-9:45 p.m.

II. SECOND COURSE CHOICE

You should take the required course offered for concentration 1 or 2. I have included a description of each concentration at the bottom of this email.

Concentration 1: Human Resources & Employee Communication
 CC 638 Human Resources Thursdays 6:00-9:45 p.m.

Concentration 2: Public Relations & Stakeholder Communication CC 648 Stakeholder Relations and Communication Thursdays 6:00-9:45 p.m.

III. THIRD COURSE CHOICE

If you are planning to take a third course, you may select from the following:

CC 626 Crisis Communication
 Wednesdays 6:00-9:45 p.m.


CC 640 Web-Based Communication Strategies Tuesdays 6:00-9:45 p.m.


CC692 Capstone Communication Management Mondays 6:00-9:45 p.m.

CONCENTRATION DESCRIPTIONS

Concentration 1: Human Resources & Employee Communication

The relationship between human resources and employee communication is vital to every organization operating in today’s fast-paced global business environment. Human resource professionals specializing in employee communication are charged with creating strategic plans for workforce communication and engagement both within targeted work groups and across entire organizations. Employee communication professionals assess organizational and employee needs to develop messaging, create communication plans and determine the appropriate information delivery format to foster employee understanding, commitment and productivity across the organization. Students choose electives to gain deeper assessment and application of negotiation and group process, global communication, emerging communication technologies, and strategic planning.

Concentration 2: Public Relations & Stakeholder Communication
An emphasis in public relations and stakeholder communication is a holistic approach to creating comprehensive public relations plans for private and public sector organizations. Managing identity and reputation in public communication takes a depth of knowledge in constructing meaningful messages for diverse audiences. Students learn to align and target messages across critical stakeholder groups while engaging in relationship-building with a number of different traditional and Internet-based media as well as varied types of communities. Students analyze the best uses of communication channels (community meetings, press conferences, websites, social media platforms, online videos) for managing how publics perceive and interact with organizations. Students choose electives to learn deeper application of crisis communication, public affairs, and web- based communication strategies.

If you have any other questions about the program, feel free to contact me. For general questions about Emerson College or the services we provide, please contact the Office of Graduate Admission at gradapp@emerson.edu or (617) 824-8610.

Linda Gallant

Graduate Program Director, Communication Management (MA) Emerson College
120 Boylston,
Boston, MA 02116
617-824-3316