PART TIME FACULTY
DEPARTMENT OF MARKETING COMMUNICATION
BSc University of Aston, Birmingham
M.A. University of Gloucestershire
Ph.D. University of Aston, Birmingham
Paul Hackett has taught and conducted research on research methods, design, statistics and consumer behavior for 25 years at such institutions as Tufts University and Texas A&M in the U.S., and at Birmingham University, Cardiff University and Worcester University in the U.K. While at Birmingham University Business School, Paul developed his interested in the consumer research theory and psychological/behavioral explanations of consumer behavior.
His research interests also include facet theoretical approaches to research, consumers' environmental concern and its measurement, situated consumer behavior and store design along with consumer behavior and measurement of that behavior in a variety of settings.
Hackett has published numerous books, chapters, and journal articles in the area of quantitative methodology. His research and writing has appeared in Psychometrika, International Review of Retail, Distribution, and Consumer Research; Environment and Behavior; the British Journal of Management; Multivariate Behavior Research and other prestigious journals.
A practicing artist, his mixed media paintings draw heavily on neuroscience to depict the physiological and psychological basis of visual perception, have been exhibited in England, Wales, Scotland, Iceland, and the US.
Both a Chartered Psychologist and Chartered Scientist in the U.K., Hackett is also an associate fellow of the British Psychological Society, a fellow of the Massachusetts Psychological Association, the Royal Anthropological Instutition and the British Statistical Society, and a member of the American Psychological Association, American Statistical Association and the Facet Theory Association.
Ethnographic Methods & Cult An (MK333)
Consumer Behavior (MK617)
Introduction to Research Methods (MK604)
Quantitative and Qualitative Research Methods (MK332)
Research Methods (MK303)
Understanding Consumers (MK220)