David Gerzof Richard

AFFILIATED FACULTY

DEPARTMENT OF COMMUNICATION STUDIES

B.A. Boston University
M.A. Emerson College

http://www.linkedin.com/in/davidgerzof

Contact Information

Office: Walker 8th Fl.
Phone: 8746
E-Mail »

 

David Gerzof Richard is an entrepreneur and public relations executive in addition to his position at Emerson.

At Emerson, David develops programs that connect the College's Communication Studies Department with brands and innovators outside the school. He regularly experiments with, and explores a variety of communication strategies, mediums, tools and technologies as they relate to brands, campaigns, and society. David teaches courses in guerilla public relations, sports PR, political communication, speech writing, thought leadership and global public relations. Under David's supervision, his "real-world" course work has seen the development and execution of student run PR campaigns for innovative brands like: RunKeeper, TaskRabbit, Art Lifting and Pill Pack. In 2007, David established the social media marketing Course at Emerson College, a first-of-its-kind class, which was profiled in the Wall Street Journal. His sports communication courses are known to have drop-in lecturers who include the likes of: Chad OchoCinco, Rob Gronkowski and Julian Edleman.

Outside of Emerson College, David is the Founder and President of BIGfish PR, an award-winning tech PR agency headquartered in Boston, Massachusetts that represents publicly traded companies, sovereign nations, professional athletes and white-hot start-ups.

In addition to running BIGfish, he is a limited partner at GreatPoint Ventures, a lecturer at Harvard University and a curator for Summit Series in Boston. He holds a master's degree from Emerson College and a bachelor's degree from Boston University.

His Twitter handle is @DavidGerzof.

 


Expertise

Advertising
Branding
Business
Crisis Communication
Cyber-bullying
Energy and Environment
Entrepreneurship
Facebook
Global Marketing
Integrated Marketing
Management
Marketing
Media Ethics
Media Studies
New Media
Political Campaigns - Media Coverage
Political Campaigns and Social Media
Political Communication
Public Relations
Public Speaking
Social Media
Sports Communication
Twitter
YouTube