Department of Marketing Communication

Minors

The Department of Marketing Communication offers you the opportunity to pursue minors that are complementary to the major programs offered throughout the College. All minors require a minimum of 20 credits.

Business Studies

MB 200 Principles of Business
MB 300 Marketing, Sales, and Logistics
MB 310 Marketing Finance
MB 400 Business Policy and Strategy

One course from the following:

CC 203 Intercultural Communication
EC 203 Principles of Economics
MB 320 The Business of Broadcasting
MB 371 Topics in Business Studies

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Entrepreneurial Studies

MB 200 Principles of Business (for students following 2011-2012 and later catalogs)
MB 472 Entrepreneurship I
MB 473 Entrepreneurship II

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Marketing Communication: Advertising and Public Relations

For students admitted prior to 2011-2012

MK 255 Principles of Marketing
MK 257 Principles of Public Relations
MK 259 Principles of Advertising

Choose one of the following:

MK 302 Media Planning
MK 303 Research Methods
MK 315 Consumer Behavior
MK 354 Writing for Marketing Communication
MK 356 Media Relations

Marketing Communications

For students following 2011-2012 and later catalogs

MK 121 Marketing & Marketing Communication
MK 220 Understanding Consumers
MK 221 Messages, Media, and Channels
MK 222 Brands, Organizations, and Strategies

One course from the following:

MK 343 Global Brand Strategies and Portfolio Management
MK 354 Writing for PR
MK 355 Sales Promotion and Events Management
MK 357 Media Planning and the Customer Journey
MK 364 The Corporate Communications Function and Social Responsibility

Morgan First

Entrepreneur Takes All

Morgan First ’06 has started two businesses since her time spent in Emerson’s Entrepreneurial Studies program. Her successes have won her the Massachusetts Office of Small Business and Entrepreneurship Award and recognition as one of Inc. magazine’s “30 under 30: America’s Coolest Young Entrepreneurs.”

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