Department of Marketing Communication
Minors
The Department of Marketing Communication offers you the opportunity to pursue minors that are complementary to the major programs offered throughout the College. All minors require a minimum of 16 credits.
Business Studies
| MB 200 | Principles of Business |
| MB 300 | Marketing, Sales, and Logistics |
| MB 310 | Marketing Finance |
| MB 400 | Business Policy and Strategy |
One course from the following:
| CC 203 | Intercultural Communication |
| EC 203 | Principles of Economics |
Entrepreneurial Studies
| MB200 | Principles of Business (for students following 2011-2012 and later catalogs) |
| MK 472 | Entrepreneurship I |
| MK 473 | Entrepreneurship II |
Marketing Communication: Advertising and Public Relations
For students admitted prior to 2011-2012
| MK 255 | Principles of Marketing |
| MK 257 | Principles of Public Relations |
| MK 259 | Principles of Advertising |
Choose one of the following:
| MK 302 | Media Planning |
| MK 303 | Research Methods |
| MK 315 | Consumer Behavior |
| MK 354 | Writing for Marketing Communication |
| MK 356 | Media Relations |
Marketing Communications
For students following 2011-2012 and later catalogs
| MK 121 | Marketing & Marketing Communication |
| MK 220 | Understanding Consumers |
| MK 221 | Messages, Media, and Channels |
| MK222 | Brands, Organizations, and Strategies |
One course from the following:
| MK 343 | Global Brand Strategies and Portfolio Management |
| MK 354 | Writing for PR |
| MK 355 | Sales Promotion and Events Management |
| MK 357 | Media Planning and the Customer Journey |
| MK364 | The Corporate Communications Function and Social Responsibility |
Morgan First ’06 has started two businesses since her time spent in Emerson’s Entrepreneurial Studies program. Her successes have won her the Massachusetts Office of Small Business and Entrepreneurship Award and recognition as one of Inc. magazine’s “30 under 30: America’s Coolest Young Entrepreneurs.”
