Department of Marketing Communication
Minors
The Department of Marketing Communication offers you the opportunity to pursue minors that are complementary to the major programs offered throughout the College. All minors require a minimum of 16 credits.
Business Studies
| MB 200 | Principles of Business |
| MB 300 | Marketing, Sales, and Logistics |
| MB 310 | Marketing Finance |
| MB 400 | Business Policy and Strategy |
One course from the following:
| CC 203 | Intercultural Communication |
| EC 203 |
Principles of Economics |
Entrepreneurial Studies
| MK 472 | Entrepreneurship I |
| MK 473 | Entrepreneurship II |
Marketing Communication: Advertising and Public Relations
| MK 255 | Principles of Marketing |
| MK 257 | Principles of Public Relations |
| MK 259 | Principles of Advertising |
Choose one of the following:
| MK 302 | Media Planning |
| MK 303 | Research Methods |
| MK 315 | Consumer Behavior |
| MK 354 | Writing for Marketing Communication |
| MK 356 | Media Relations |
Morgan First ’06 has started two businesses since her time spent in Emerson’s Entrepreneurial Studies program. Her successes have won her the Massachusetts Office of Small Business and Entrepreneurship Award and recognition as one of Inc. magazine’s “30 under 30: America’s Coolest Young Entrepreneurs.”
