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Department of Marketing Communication

Marketing Communication (Spring 2011 & previous)

The Marketing Communication: Advertising and Public Relations program will prepare you for careers and advanced study in marketing communication in for-profit and not-for-profit organizations. Courses combine theory and practice, emphasizing the fundamental elements of marketing, advertising, and public relations and their interaction in communication programs. Elective courses will increase your understanding of how public relations and advertising programs are built.

Program Requirements

Required Marketing Communication Courses

MK 200 Communication, Media, and Society
MT 207 Statistics
MK 255 Principles of Marketing
MK 257 Principles of Advertising
MK 259 Principles of Public Relations
MK 302 Media Planning
MK 303 Research Methods
MK 315 Consumer Behavior
MK 354 Writing for Marketing Communication
MK 401 Strategy and Creative Planning for Integrated Marketing Communication
MK 404 Campaign Planning
Marketing Communication Electives or Specialization Courses 8 credits
Total Hours
52 credits

Suggested Specializations Within the Marketing Communication Major

Complete three courses in one of the following areas:

Specialization in Public Relations:

MK 257 Principles of Public Relations
MK 356 Media Relations
MK 471 Topics in Marketing Communication
CC 432 Crisis Communication
MK 499 Internship in Public Relations

Specialization in Advertising:

MK 259 Principles of Advertising
MK 308 Design and Layout
MK 309 Copywriting
MK 340 Sales Promotion/Special Event Management
MK 471 Topics in Marketing Communication
MK 499 Internship in Advertising

Specialization in Entertainment Marketing:

MK 257 Principles of Public Relations
MK 259 Principles of Advertising
MK 444 Entertainment Marketing
MK 471 Topics in Marketing Communication
MK 499 Internship in Entertainment Marketing



 

JetBlue

Competitive Flighting

Emerson Marketing Communication students took JetBlue for a ride when two student teams were selected as finalists in a Boston area competition that asked college students to research and create a guerilla marketing campaign for the airline carrier.

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Em Comm Magazine and The Berkeley Beacon

Em Comm and The Berkeley Beacon

Get a behind-the-scenes look at these two campus organizations.