Department of Marketing Communication
Marketing Communication (Spring 2011 & previous)
The Marketing Communication: Advertising and Public Relations program will prepare you for careers and advanced study in marketing communication in for-profit and not-for-profit organizations. Courses combine theory and practice, emphasizing the fundamental elements of marketing, advertising, and public relations and their interaction in communication programs. Elective courses will increase your understanding of how public relations and advertising programs are built.
Program Requirements
Required Marketing Communication Courses
| MK 200 | Communication, Media, and Society |
| MT 207 | Statistics |
| MK 255 | Principles of Marketing |
| MK 257 | Principles of Advertising |
| MK 259 | Principles of Public Relations |
| MK 302 | Media Planning |
| MK 303 | Research Methods |
| MK 315 | Consumer Behavior |
| MK 354 | Writing for Marketing Communication |
| MK 401 | Strategy and Creative Planning for Integrated Marketing Communication |
| MK 404 | Campaign Planning |
| Marketing Communication Electives or Specialization Courses | 8 credits |
|
Total Hours
|
52 credits |
Suggested Specializations Within the Marketing Communication Major
Complete three courses in one of the following areas:
Specialization in Public Relations:
| MK 257 | Principles of Public Relations |
| MK 356 | Media Relations |
| MK 471 | Topics in Marketing Communication |
| CC 432 | Crisis Communication |
| MK 499 | Internship in Public Relations |
Specialization in Advertising:
| MK 259 | Principles of Advertising |
| MK 308 | Design and Layout |
| MK 309 | Copywriting |
| MK 340 | Sales Promotion/Special Event Management |
| MK 471 | Topics in Marketing Communication |
| MK 499 | Internship in Advertising |
Specialization in Entertainment Marketing:
| MK 257 | Principles of Public Relations |
| MK 259 | Principles of Advertising |
| MK 444 | Entertainment Marketing |
| MK 471 | Topics in Marketing Communication |
| MK 499 | Internship in Entertainment Marketing |
Emerson Marketing Communication students took JetBlue for a ride when two student teams were selected as finalists in a Boston area competition that asked college students to research and create a guerilla marketing campaign for the airline carrier.
