Areas of Study

Sample Concentrations:

Advertising Public Relations
Quantitative and Qualitative Research Methods Ethnographic Methods & Cultural Analysis
Global Brand Strategies and Portfolio Management The Corporate Communications Function
Creative Concepts & Storytelling Writing for PR
Visual Literacy Sales Promotion and Events Management
Media Planning & the Customer Journey Social Media: Connectivity, Interactivity, Buzz
Advanced Campaign Planning Sector Application: Healthcare OR Entertainment
Data-Driven Digital
Database & Customer Base Analysis Online Behavior & Web Analytics
Acquisition and Retention Marketing Acquisition & Retention Marketing
Marketing & Sales, Distribution and Service Organizations & Brands Online
Organizations & Brands Online Marketing & Sales, Distribution and Service
Managing Marketing Investments Social Media: Connectivity, Interactivity, Buzz
Marketing Performance Measurement Emerging Concepts in Digital Campaigns
Methods & Insights Managing MarComm
Ethnographic Methods & Cultural Analysis Breakthrough Thinking & MarComm
Media Planning & the Customer Journey Global Brand Strategies & Portfolio Management
Global Brand Strategies & Portfolio Management Media Planning & the Customer Journey
Database & Customer Base Analysis Marketing Performance Measurement
Advanced Consumer Decision-making & Behavior Managing Marketing Investments
Campaign Practices: Creative Campaign Practices: Media
Creative Concepts & Storytelling Media Planning & the Customer Journey
Visual Literacy Global Brand Strategies & Portfolio Management
Breakthrough Thinking & MarComm Organizations & Brands Online
Writing for PR Quantitative & Qualitative Research Methods
Ethnographic Methods & Cultural Analysis Advanced Campaign Planning
Social Media: Connectivity, Interactivity, Buzz Managing Marketing Investments

Marketing Communication instructor Peter Seronick talks about how the Internet has changed advertising in the past decade.
Marketing Comunication adjunct faculty member Randy Harrison tells how he brings current topics into the classroom.