Areas of Study

Sample Concentrations

advertising

Quantitative and Qualitative Research Methods
Global Brand Strategies and Portfolio Management
Creative Concepts & Storytelling
Visual Literacy
Media Planning & the Customer Journey
Advanced Campaign Planning

public relations

Ethnographic Methods & Cultural Analysis
The Corporate Communications Function
Writing for PR
Sales Promotion and Events Management
Social Media: Connectivity, Interactivity, Buzz
Sector Application: Healthcare OR Entertainment

data-driven

Database & Customer Base Analysis
Acquisition and Retention Marketing
Marketing & Sales, Distribution and Service
Organizations & Brands Online
Managing Marketing Investments
Marketing Performance Measurement

digital

Online Behavior & Web Analytics
Acquisition & Retention Marketing
Organizations & Brands Online
Marketing & Sales, Distribution and Service
Social Media: Connectivity, Interactivity, Buzz
Emerging Concepts in Digital Campaigns

Methods & Insights

Ethnographic Methods & Cultural Analysis
Media Planning & the Customer Journey
Global Brand Strategies & Portfolio Management
Database & Customer Base Analysis
Advanced Consumer Decision-making & Behavior

Managing Marcomm

Breakthrough Thinking & MarComm
Global Brand Strategies & Portfolio Management
Media Planning & the Customer Journey
Marketing Performance Measurement
Managing Marketing Investments

campaign practices: creative

Creative Concepts & Storytelling
Visual Literacy
Breakthrough Thinking & MarComm
Writing for PR
Ethnographic Methods & Cultural Analysis
Social Media: Connectivity, Interactivity, Buzz

Campaign practices: Media

Media Planning & the Customer Journey
Global Brand Strategies & Portfolio Management
Organizations & Brands Online
Quantitative & Qualitative Research Methods
Advanced Campaign Planning
Managing Marketing Investments

Marketing Communication instructor Peter Seronick talks about how the Internet has changed advertising in the past decade.
Marketing Comunication adjunct faculty member Randy Harrison tells how he brings current topics into the classroom.