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Department of Marketing Communication

Undergraduate Programs

John Keane Studies Communication in Politics and Marketing

John Keane talks about what it's like to learn from a presidential campaign manager and intern with Governor Deval Patrick. (Filmed and edited by Emerson College students.)

The Bachelor of Science in Marketing Communications gives our students a solid foundation for a variety of careers in marketing. Through courses that emphasize the analysis of key marketing, branding, advertising, and public relations concepts and methods, you will learn how to conceive, plan, and implement marketing strategies for a variety of clients and contexts. You will also benefit from opportunities to put your classroom knowledge into practice through internships, student-run marketing groups, and competitions.

Marketing class

A student presents in Peter Seronick’s Creative Concepts & Storytelling course.


Marketing Communication - Marketing Communication Curriculum video

Marketing Communication Professor Cathy Waters

Today's Marketing Communication —
and How Emerson Adapted

Emerson added new concentrations to its marketing program to keep students current not just with marketing foundations but also today's technologies. Watch video »