Department of Marketing Communication
Undergraduate Programs
John Keane Studies Communication in Politics and Marketing
John Keane talks about what it's like to learn from a presidential campaign manager and intern with Governor Deval Patrick.
The Bachelor of Science in Marketing Communications gives our students a solid foundation for a variety of careers in marketing. Through courses that emphasize the analysis of key marketing, branding, advertising, and public relations concepts and methods, you will learn how to conceive, plan, and implement marketing strategies for a variety of clients and contexts. You will also benefit from opportunities to put your classroom knowledge into practice through internships, student-run marketing groups, and competitions.
Students talk about marketing plans in class. |
Marketing Communication Professor Cathy Waters
Today's Marketing Communication —
and How Emerson Adapted
Emerson added new concentrations to its marketing program to keep students current not just with marketing foundations but also today's technologies. Watch video »
Christina Barkhorn
Marketing Communication student Christina Barkhorn talks about applying what she learns and getting involved.
