IMC Program Requirements
Donald Hurwitz, Ph.D
As you progress in the Integrated Marketing Communication (IMC) program, you build on the knowledge from core classes with electives. If you are interested in digital marketing, for example, you might elect to take courses such as Media Management Strategies, Web Page Development and Management, and Interactive and e-Communication. If managing the creative process interests you, you could combine Creative Thinking and Problem Solving with Advertising, Sales Promotion, and Publicity Management.
|MK 604||Introduction to Research Methods|
|MK 610||Marketing Management|
|MK 617||Consumer Behavior|
|MK 618||Marketing Communication Integration Strategies|
|MK 668||Capstone in Integrated Marketing Communication|
At least three required courses (except MK 668) must be completed before electives are taken unless an exception is approved by the Graduate Program Director. You may choose five elective courses, three of which must be organized courses in the IMC program (including GM 612 and GM 614). MK 697 (Directed Study) and MK 690A (Internship), though not classroom courses in the IMC program, can be taken as electives for up to a maximum of 8 hours in your program.
|MK 612||Direct/Database Marketing|
|MK 620||Public Relations Management|
|MK 621||Writing for Marketing Communication|
|MK 627||Interactive and e-Communication|
|MK 630||Advertising, Sales Promotion, and Publicity Management|
|MK 636||Creative Thinking and Problem Solving|
|MK 637||Interpersonal Communication and Sales Management|
|MK 639||Strategic Brand Management|
|MK 648||Media Management Strategies|
|MK 649||Measuring and Communicating Investments in Marketing|
|MK 653||Web Page Development and Management|
|MK 695||Special Studies in Marketing Communication|
|GM 612||Global Public Relations|
|GM 614||Global Advertising|
Integrated Marketing Communication (MA) At a Glance
Fall or Spring Admission
Full- or part-time enrollment. Full-time enrollment is typically 8 or 12 credits per semester.
Classes generally meet from 6:00 to 10:00 pm.
Average class size: 20
Average student age: 24–25
Full-time students usually complete the degree in two years; part-time in three.
Keep yourself updated on what’s going on with the Integrated Marketing Communication (IMC) program with the Graduate IMC Facebook.