GMCA Program Requirements
The GMCA program is a one-year, full-time program in which all students move through a sequence of courses together as a cohort. The program requirements are 40 credit hours from the following: (a 4-credit, 200-hour internship may be included in this total):
Fall Semester
| GM 601 | Marketing Management in a Global Environment |
| GM 603 | Cultural Foundations of Buyer and Organizational Behavior |
| GM 604 | Research Methods for Global Marketing Communication and Advertising |
| GM 605 | Financial and Strategic Context of Global Market Planning |
Spring Semester
| GM 606 | Global Marketing Communications Planning |
| GM 620 | Global Brand Management |
| GM 636 | Creative Thinking and Problem Solving in a Global Environment |
Please choose one of the following:
| GM 612 | Global Public Relations |
| GM 614 | Global Advertising |
| GM 627 | Interactive and e-Communication in Global Environments |
May Intersession
| GM 668 | Global Marketing Communication Capstone |
Summer Session
| GM 690 | Internship for Global Marketing Communication and Advertising |
or
| GM 694 | International Seminar/Practicum |
Thomas Vogel
GMCA program director Thomas Vogel explains how GMCA graduates are putting their degrees to good use. Watch the video »
GMCA (MA)
At a Glance
40-credit program
Full-time enrollment
Fall admission
Classes meet in the day and evening.
Students complete the degree in one calendar year.
