GMCA Program Requirements
The GMCA program is a one-year, full-time program in which all students move through a sequence of courses together as a cohort. The program requirements are 40 credit hours from the following: (a 4-credit, 200-hour internship may be included in this total):
Fall Semester
| GM 601 | Marketing Management in a Global Environment |
| GM 603 | Cultural Foundations of Buyer and Organizational Behavior |
| GM 604 | Research Methods for Global Marketing Communication and Advertising |
| GM 605 | Financial and Strategic Context of Global Market Planning |
Spring Semester
| GM 606 | Global Marketing Communications Planning |
| GM 620 | Global Brand Management |
| GM 636 | Creative Thinking and Problem Solving in a Global Environment |
Please choose one of the following:
| GM 612 | Global Public Relations |
| GM 614 | Global Advertising |
| GM 627 | Interactive and e-Communication in Global Environments |
May Intersession
| GM 668 | Global Marketing Communication Capstone |
Summer Session
| GM 690 | Internship for Global Marketing Communication and Advertising |
or
| GM 694 | International Seminar/Practicum |
GMCA (MA)
At a Glance
40-credit program
Full-time enrollment
Fall admission
Classes meet in the day and evening.
Students complete the degree in one calendar year.
Meet the Graduate Program Director
Thomas Vogel, Graduate Program Director for Global Marketing Communication & Advertising and Associate Professor, is a specialist in strategic communication on the Internet, online usability, and Internet branding. His current research focuses on the strategic design and usability aspects of interactive media. Learn more »
Graduate Studies
FOR CURRENT STUDENTS
To read the Graduate Handbook and learn about research and fellowship opportunities, visit the Graduate Studies website.
