Department of Marketing Communication

Global Marketing Communication & Advertising (MA)

Global Marketing Communication and Advertising Program

The Master of Arts in Global Marketing Communication and Advertising program provides students with an in-depth understanding of global branding and communication strategies. Our curriculum emphasizes a team-based approach, which means you’ll work closely with your peers to tackle case studies and simulations of global marketing communication campaigns. Graduates have gone on to successful careers in account planning and development, public relations, brand management, and e-commerce.

The graduate specialization in Global Marketing Communication and Advertising (GMCA) will prepare you to pursue communication careers in the multinational corporate environment. Throughout the intensive one-year program, students move as a group through a structured sequence of courses emphasizing cross-cultural communication and cultural diversity in world markets, blending theory with hands-on application.

Graduates of this program have chosen career tracks in advertising account management, account planning and development, public relations, marketing, brand management, and e-commerce. They have worked with companies such as Arnold Worldwide, BBDO, Grey Advertising, DaimlerChrysler, Pfizer, Edelman, and Reebok.

Ready for the Global Marketplace

As a response to the acute need for leaders who are comfortable working and communicating internationally, the GMCA graduate program stresses a team-based approach to marketing communication. At Emerson, you will share a classroom experience—including case studies and simulations—with students hailing from across the United States and around the world.

Learn more about our cross-cultural marketing communication curriculum »

More Than an MBA

With the increasing importance of global sensitivity and awareness, an integrated approach to marketing communication from a cross-cultural standpoint is helping managers to become acutely aware of the needs of their clients. Our alumni tell us that the GMCA degree offers an invaluable complement to the more business-oriented functions of their jobs and that their unique abilities help them to stand out in a job market swamped with MBAs.

Learn about our alumni and our industry connections »

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Thomas Vogel, Graduate Program Director for Global Marketing Communication & Advertising

Meet the Graduate Program Director

Thomas Vogel, Graduate Program Director for Global Marketing Communication & Advertising and Associate Professor, is a specialist in strategic communication on the Internet, online usability, and Internet branding. His current research focuses on the strategic design and usability aspects of interactive media. Learn more »

GMCA student Cyril Urbano discusses his experience in the program. Watch now »

David Luong
GMCA student David Luong explains the project-based, hands-on nature of his program. Watch now »

more gmca videos

Watch as GMCA students & alumni share their experiences.