Department of Marketing Communication
Department of Marketing Communication Graduate Degrees
Our graduate degree programs serve as a launching pad for highly motivated students to assume leadership positions in the marketing industry.
Global Marketing Communication and Advertising
The Master of Arts in Global Marketing Communication and Advertising program provides students with an in-depth understanding of global branding and communication strategies. Our curriculum emphasizes a team-based approach, which means you’ll work closely with your peers to tackle case studies and simulations of global marketing communication campaigns. Graduates have gone on to successful careers in account planning and development, public relations, brand management, and e-commerce.
Integrated Marketing Communication
The Master of Arts in Integrated Marketing Communication program explores the diverse marketing platforms that businesses use to market their products and services. Through courses that include consumer behavior, marketing management, and interactive and e-communication, you will learn how to develop integrated marketing communication plans that innovatively address an organization’s strategic marketing goals. Upon graduation, you will leave with a comprehensive portfolio of skills necessary to succeed in the complex world of integrated marketing.
Students watch focus groups from another room in the Levy Marketing Communication Wing, named after Emerson alumnus Richard C. Levy '68, creator of the popular Furby doll.
Keep yourself updated on what's going on with the Integrated Marketing Communication (IMC) program with the Graduate IMC Blog.