Marketing Communication Faculty
Part Time Faculty (2006)
B.A. Northeastern University, M.S.A. Boston University
Barbara Finer is an entrepreneur and product & strategic marketing leader who has started four companies and successfully launched dozens of products to market.
Barbara Finer is an entrepreneur and product marketing leader who has started four companies and successfully launched dozens of products to market. Her expertise includes evaluating and assessing markets, developing messaging that resonates, defining products and go-to-market plans, and leading teams to launch well-positioned technology-based products.
Prior to founding QuiVivity, she founded three other startups (Radial Technologies, iNeighborhood, CxO Management Group) and held senior marketing roles at companies that include NetGenesis, WebPresence, 3Com, Keithley Instruments and Synoptics.
Finer has been active on several not-for-profit and for-profit Boards including the MIT Enterprise Forum of Cambridge, WPI Venture Forum, StudentBusinesses.com (bought by Kauffman Foundation) and SpiderSplat SEO.
Barbara teaches Marketing and Entrepreneurship at Boston-area colleges and is a business strategy and entrepreneurship blogger for The Faster Times. She has a BS from Northeastern University and an advanced degree in management of innovation and technology (MSA) from Boston University.
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