Faculty
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- Interim Chair
Donald Hurwitz brings unique credentials as an academic and practitioner of marketing communication. Combining his marketing imagination with experience transforming practices across several industries, his passion is marketing "orchestration": integrating brand, promotional, and direct communications; coordinating marketing with sales and service; and aligning and delivering them to segmented constituencies with a sense of mission.
Read More - Executive-In-Residence
Douglas Quintal teaches courses in campaign planning, strategic and creative planning, entertainment marketing, public relations, and branding. Douglas also oversees the internship program for the department.
Read More - Associate Professor and Graduate Program Director for the Global Marketing Communication and Advertising Program
Thomas Vogel is a specialist in strategic communication on the internet, online usability and branding on the internet. He has been a Professor of Media Design at the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany where he served as the Founding Dean from 1993 - 1999.
Read More - Executive-In-Residence and Associate Chair
Cathy Waters has extensive marketing experience, ranging from the top of the Fortune 100 to boot-strapped entrepreneurial ventures and non-profit organizations. Before coming to Emerson, Waters served on the faculty at Boston College's Carroll School of Management, where she taught undergraduate and graduate courses in marketing, applied marketing management, and product planning and strategy, as well as professional selling and sales management.
Read More - Executive-In-Residence
Bill Anderson has been teaching in the Department of Marketing Communication since 2001. At the time he joined the faculty at Emerson, he was president of his own marketing consulting company.
Read More - Executive-In-Residence
Business & Entrepreneurial Studies (B&E) at Emerson College is comprised of the two programs designed by Karl Baehr. The Emerson Experience in Entrepreneurship, (E3), began formal course work in SEP 2005, and has gained the attention of the media, the business, and academic communities, and entrepreneurs, as well as potential students and their families. Business Studies, rolled out in 2008, provides students across the College with a solid foundational understanding of how business works.
Read More - Assistant Professor
Kristin Lieb is currently writing a book based on her dissertation: "Pop Tarts and Body Parts: An Exploration of the Imaging and Brand Management of Female Popular Music Stars." Lieb's research interests include entertainment marketing, brand management, and supply chain management. Her recent publications include "Why 3PLs Need to Build Their Brand," which appeared in Supply Chain Management Review, and "Consumer Culture Theory, Nonverbal Communication, and Contemporary Politics: Considering Context and Embracing Complexity," which appeared in the Journal of Nonverbal Behavior.
Read More - Assistant Professor
Paul Mihailidis's research explores media literacy, civic voices, and participatory culture. He is the Director of the Salzburg Academy on Media and Global Change, a program that annually gathers scholars and students from around the world to investigate media and global citizenship. His new book News Literacy: Global Perspectives for the Newsroom and the Classroom is due out in early 2012.
Read More - Assistant Professor
Dr. Morimoto's teaching interests include international and cross-cultural advertising; integrated marketing communication; consumer behavior; advertising and public relations research methods; and race, gender, and class in mass media. She has also taught courses on economic, legal, and social issues in advertising.
Read More - Executive-in-Residence
Judith Pfeffer teaches Media, Communication and Society plus Writing for Marketing. She is adviser to the college's chapter of PRSSA, the student counterpart to Public Relations Society of America.
In the late 1990s she was public information officer at the Mojave Water Agency, a state water contractor covering 10,000 square miles in San Bernardino County, Calif., and since then has been a public-relations consultant to small businesses and non-profit organizations.
Read More - Assistant Professor
Nejem Raheem brings 10 years of experience as an environmental economist to Emerson. His expertise is in teaching and economic analysis of natural resource and environmental issues, with a focus on ecosystem services and traditional or indigenous economies. He has recently worked as a senior lecturer in economics at Kinship Conservation Fellows, and senior economist at the Center for Sustainable Economy and Global Conservation Assistance.
Read More - Executive-In-Residence
Mr. Rowean brings twenty-five years of professional experience in advertising and marketing to his teaching of integrated marketing communication. A former account executive for Cronin/Wallwork Curry, Arnold Worldwide, and Campbell Ewald (Detroit), he also directed marketing for Dunkin Donuts and Bread & Circus/Whole Foods Supermarkets.
Read More - Executive-In-Residence
Peter worked at big (Arnold, Hill Holiday) and small (too many to mention) Boston ad agencies until he founded his own agency in 1983. Rossin Greenberg Seronick & Hill (Eventually becoming Greenberg Seronick O'Leary and Partners). The agency was sold in 2002 to Allen & Gerritsen where he remained as Co-Creative Director until Spring 2009. He currently teaches part-time at Emerson and works several days a week at North Star Marketing, a creative communications agency in Rhode Island.
Read More - Associate Professor and Graduate Program Director for the Integrated Marketing Communication Program
As a project manager, Dr. Youn has extensive industry experience in marketing and advertising research working for global companies in DongSeo marketing research firm, Seoul, Korea. She incorporates her professional expertise in cross-cultural marketing and advertising perspectives into her classes and research programs. She specializes in teaching research methods, advertising management, and cross-cultural consumer behavior. Her research interests focus on interactive advertising effectiveness, adolescents' online socialization (specifically privacy concerns), and consumer profiles for strategic segmentation in marketing communication.
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