Department of Marketing Communication News

Mendenhall ’84 discusses future of marketing

Michael Mendenhall ’84, president and chief operating officer of the major New York City-based advertising agency Lipman, told Emerson students that explosive population growth, unprecedented economic development, and exponential technological advancement are changing the world faster than ever before.

Students win third in global advertising competition

A team of Emerson students from the Global Marketing Communication and Advertising (GMCA) graduate program were finalists in an International Advertising Association competition.

Social media expert David Gerzof Richard talks to the Boston Herald

Marketing Communication faculty member David Gerzof Richard, who teaches social media courses at the College, spoke to the Boston Herald about the important role that Twitter will play in the 2012 Presidential election.

Emerson joins forces with major Chinese university to offer global student experiences

Emerson and the Communication University of China (CUC) collaborated to offer international experiences in Boston and Beijing this summer for students from both institutions.

Graduate students win first annual GSA Awards

The Graduate Student Association (GSA) gave awards to some of the College’s most promising grad students on May 7 in the Jackie Liebergott Black Box Theatre. 

Traveling sports apparel store wins first place at E3 Expo

Think “sports apparel store meets ice cream truck” to get an idea of what Derrick Cheung ’12 and business partner Howard Travis submitted to the business plan competition at the E3 Expo on April 23. 

Phi Alpha Tau welcomes Boston Foundation's Grogan into brotherhood

Boston Foundation President and CEO Paul S. Grogan received the David Brudnoy Award from the brothers of Phi Alpha Tau at the 2011 David Brudnoy Memorial Award Ceremony on April 22 in the Iwasaki Library.

Business takes center stage at annual E3 Exposition

On Saturday (April 23) Emerson’s Entrepreneurial Studies program, E3, will host its Sixth Annual E3 Exposition from 10:00 am–3:00 pm at the Bill Bordy Theater at 216 Tremont Street.