Department of Marketing Communication News

Wall Street Journal profiles social media class

Emerson’s social media marketing class, created and taught by adjunct faculty member David Gerzof Richard, was recently featured in the Wall Street Journal.

Experts say Facebook and Twitter have revolutionized marketing

When the newspaper world began losing revenue, longtime music critic and author Jim Sullivan left the Globe. The advice he received from friends and colleagues was, “Go online.” 

Emerson to celebrate Communication Week

Emerson’s School of Communication will host its second annual Communication Week March 14–18, 2011.

Emerson earns an 'A' in social media

When a blog called Boston Innovation recently named the Boston-area colleges that have the most Twitter clout, it reported a surprising result: Emerson College came in second, right after Harvard University.

Gerzof weighs in on new note-taking service

A note-taking service for students called NoteWagon.com is being marketed to students in the Boston area, and Emerson lecturer David Gerzof appeared in a recent WBZ-TV story to comment on the service.

Corporate social responsibility speakers series open to Emersonians

Students and faculty are invited to sit in on discussions of Corporate Social Responsibility during classes for strategic communicators that feature guest speakers throughout the rest of the semester.

Super Bowl commercial rankings favor the cute

Plenty of students watched this year’s Super Bowl, but the 70 Emerson students taught by part-time Marketing Communication faculty member Derek Beckwith were required to watch—well, at least the commercials.

Stewart '82 sees boom time ahead for strategic communicators

Stewart ’82 will show Emerson students how McDonald’s and other companies have dealt with significant CSR issues, including sustainability and environmental and social responsibility, through his class.