Department of Marketing Communication

Department of Marketing Communication News

The latest faculty, staff, and student news for the Department of Marketing Communication. For College news and upcoming events, visit the News & Events section.

Book examines pop stars, how gender plays role

Assistant Professor of Marketing Communication Kristin Lieb's new book lifts the veils on the construction of pop stars, how the create brand identities to maximize earnings and how gender plays a role.
Gerzof Richard named "50 on Fire" finalist by Bostinno

Marketing Communication faculty member David Gerzof Richard was named a “50 on Fire” finalist by Bostinno in the education category.
NESN airs students' Fenway documentary

Four Emerson students produced Brick by Brick: Stories of Fenway Park, which is airing on NESN.
Gerzof Richard’s social media class featured on Boston.com

Marketing Communication faculty member David Gerzof Richard’s Social Media: Connectivity, Interactivity, and Buzz class was featured on Boston.com.
Gerzof Richard on WBUR and named on top 10 List to follow on Twitter

Marketing Communication's Gerzof Richard tries out the latest social media network right away, which may be one of the reasons why Online Colleges recently named him on its list of “Top 10 Ten Marketing Professors to Follow on Twitter.”
Emerson Social Media class featured on BostInno

Every semester, Emerson’s Social Media class has the task of choosing a celebrity to lure to its classroom using social media.
Gerzof Richard weighs in on Facebook's "Graph Search"

Marketing Communication faculty member David Gerzof Richard weighs in on Facebook’s newest feature, “Graph Search,” in a Boston Herald article.
Student wins U.S. Figure Skating Championship

Simon Shnapir, a Marketing Communication major, won the U.S. Figure Skating Championship on January 26.