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Department of Marketing Communication

Courses


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  • EC203 - Principles of Economics (4 Credits)
  • GM601 - Marketing Management in a Global Environment (4 Credits)
  • GM603 - Global Multicultural Consumer Behavior (4 Credits)
  • GM604 - Research Methods for Global Marketing Communication and Advertising (4 Credits)
  • GM605 - Financial and Strategic Context of Global Market Planning (4 Credits)
  • GM606 - Global Marketing Communication Planning (4 Credits)
  • GM612 - Global Public Relations (4 Credits)
  • GM614 - Global Advertising (4 Credits)
  • GM620 - Global Brand Management (4 Credits)
  • GM630 - Interactive and eCommunication in Global Environments (4 Credits)
  • GM636 - Creative Thinking and Problem Solving in a Global Environment (4 Credits)
  • GM668 - Global Marketing Communication Capstone (4 Credits)
    Instructor: Thomas Vogel
  • GM694 - International Seminar/Practicum (4 Credits)
  • MB200 - Principles of Business (4 Credits)
    Instructor: Catherine Flanagan
  • MB300 - Marketing, Sales, and Logistics (4 Credits)
  • MB310 - Finance and Accounting (4 Credits)
    Instructor: Stanley Miller
  • MB371 - Topics in Business Studies (4 Credits)
  • MB400 - Business Policy and Strategy (4 Credits)
  • MB472 - Entrepreneurship I (8 Credits)
  • MB473 - Entrepreneurship II (8 Credits)
  • MK120 - Communication, Media, and Society (4 Credits)
  • MK121 - Marketing and Marketing Communication (4 Credits)
    Instructor: John Newton
  • MK220 - Understanding Consumers (4 Credits)
    Instructor: Douglas Quintal
  • MK221 - Messages, Media & Channels (4 Credits)
    Instructor: James Rowean
  • MK222 - Brands, Organizations and Strategies (4 Credits)
  • MK332 - Quantitative and Qualitative Research Methods (4 Credits)
  • MK333 - Ethnographic Methods & Cult An (4 Credits)
  • MK334 - Online Behavior & Web Analytics (4 Credits)
  • MK335 - Marketing Performance Measurement and Dashboards (4 Credits)
  • MK342 - Breakthrough Thinking and Marketing Communications (4 Credits)
    Instructor: Michael Tucker
  • MK343 - Global Brand Strategies and Portfolio Management (4 Credits)
  • MK344 - Marketing and Sales, Distribution and Service Relationships (4 Credits)
  • MK345 - Organizations & Brands Online (4 Credits)
  • MK346 - The Corporate Communications Function and Social Responsibility (4 Credits)
  • MK347 - Managing Marketing Investments (4 Credits)
  • MK352 - Creative Concepts and Storytelling (4 Credits)
  • MK353 - Visual Literacy (4 Credits)
    Instructor: Craig Grant
  • MK354 - Writing for PR (4 Credits)
    Instructor: Yeonsoo Im
  • MK355 - Sales Promotion and Events Management (4 Credits)
  • MK356 - Media Relations (4 Credits)
  • MK357 - Media Planning and the Customer Journey (4 Credits)
  • MK358 - Social Media: Connectivity, Interactivity, Buzz (4 Credits)
    Instructor: Douglas Quintal
  • MK359 - Data-driven Acquisition and Retention Marketing (4 Credits)
  • MK401 - Strategic and Creative Planning for IMC (4 Credits)
  • MK404 - Campaign Planning (4 Credits)
  • MK432 - Database and Customer Base Analysis (4 Credits)
  • MK433 - Advances in Understanding Decision-Making and Consumer Behavior (4 Credits)
  • MK442 - Sector Application: Healthcare Marketing (4 Credits)
  • MK443 - Sector Application: Entertainment Marketing (4 Credits)
  • MK452 - Emerging Concepts and Options in Digital MarComm Campaigns (4 Credits)
  • MK453 - Advanced Campaign Planning (4 Credits)
  • MK471 - Topics in Marketing Comm (4 Credits)
  • MK480 - Capstone: The Integrated Marketing Communications Campaign (4 Credits)
    Instructor: Douglas Quintal
  • MK604 - Introduction to Research Methods (4 Credits)
  • MK610 - Marketing Management (4 Credits)
  • MK612 - Direct/Database Marketing (4 Credits)
  • MK617 - Consumer Behavior (4 Credits)
  • MK618 - Marketing Communications: Achieving Success through Integration (4 Credits)
  • MK620 - Public Relations Management (4 Credits)
  • MK621 - Writing for Marketing Communication (4 Credits)
  • MK627 - Interactive and e-Communication (4 Credits)
  • MK630 - Advertising, Sales Promotion, and Publicity Management (4 Credits)
    Instructor: William Anderson
  • MK636 - Creative Thinking and Problem Solving (4 Credits)
    Instructor:
  • MK639 - Strategic Brand Management (4 Credits)
  • MK648 - Media Management Strategies (4 Credits)
  • MK649 - Measuring and Communicating Investments in Marketing (4 Credits)
    Instructor: Stanley Miller
  • MK653 - Web Page Development and Management (4 Credits)
  • MK695 - Special Studies in Marketing Communication (4 Credits)
    Instructors: , Michael Tucker, Cathy Waters
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