The Sports Communication Institute will examine the various components of the Sports Communications industry and eco-system. Ranging from Sports Broadcasting, punditry, media production (both audio and video), through Sports Journalism, Sports Management on a collegiate and professional level, the role and practice of Sports Marketing. In Sports Public Relations, we will learn how and then produce a professional online press conference. In Sports as Civic engagement, we will experience how Sports can have a positive impact on society.
Professionals with decades of experience within the Sports Communications specialties will be online guest speakers. They will explain the "why" they do what they do, the "how" of their specialty, and the "what" you need to do if you want to be successful in that career. We will employ both synchronous (via Zoom) and asynchronous (content review, virtual tours, etc.) formats.
The Sports Communication Institute is a noncredit program.