In addition to his appointment at Emerson College, Dr. Vincent Raynauld is Affiliate Professor in the Département de lettres et communication sociale at the Université du Québec à Trois-Rivières (Canada). He is also serving as Research Associate in the Groupe de recherche en communication politique (GRCP), as Member of the North American Digital Diplomacy Initiative (NACDI) based at Queen's University (Canada), and as Academic Adviser for the non-profit research organization Samara (Canada).
Dr. Raynauld's areas of research interest and publication include political communication and campaigning, protest politics, social media, political marketing, e-politics, identity politics, and journalism. His work has appeared in national and international peer reviewed journals, including Social Media + Society, Journal of Information Technology & Politics, Terminal. Technologie de l’information, culture & société, Information, Communication, and Society, French Politics, and Politique et Sociétés. His research activities have been funded by different governmental agencies and academic institutions internationally, including the Social Sciences and Humanities Research Council of Canada (SSHRC), Emerson College, the Fonds de recherche du Québec - Société et culture (FQRSC), the University of Windsor, and the Université du Québec à Trois-Rivières.
Dr. Raynauld earned his doctorate degree in Communication at Carleton University under the supervision of Dr. André Turcotte in February 2014. A native of Montreal (Quebec, Canada), Dr. Raynauld speaks and writes fluently in French and English.
About
- Department Communication Studies
- Since 2014
-
Office Hours
- Mondays, 3:45 p.m. to 5:45 p.m. (on campus and via Zoom)
- Wednesdays, 3:45 p.m. to 5:45 p.m. (on campus and via Zoom)
Education
B.S., Université de Montréal
M.A., Université Laval
Ph.D., Carleton University
M.A., Université Laval
Ph.D., Carleton University
Publications
Lalancette, M. and V. Raynauld with A. Ozorai (accepted for publication), “Personalization of Local Candidates.”
2022
In Marland, A., and T. Giasson (forthcoming). Inside the Constituency-Level Election Campaign. UBC Press.
Raynauld, V. and A. Turcotte (2022), “Replicating the 2016 ‘Lightning in a Bottle’ Political Moment: Biden, Trump and Winning the U.S. Presidency.”
2022
In Gillies, J. (2022), Political Marketing in the 2020 U.S. Elections. Palgrave MacMillan.
Raynauld, V. and M. Lalancette (2021), “Pictures, Filters, and Politics: Instagram’s Role in Political Image-Making and Storytelling in Canada.” Visual Communication Quarterly, 28(4), 212–226.
2021Lalancette, M. and V. Raynauld (2021), “Personnaliser la campagne”, Policy Options Politiques.
2021
https://policyoptions.irpp.org/fr/magazines/november-2021/personnaliser-la-campagne/
Lalancette, M. and V. Raynauld (2021), “Making the local campaign personal”, Policy Options Politiques.
2021
https://policyoptions.irpp.org/magazines/november-2021/making-the-local-campaign-personal/
Raynauld, V. and M. Lalancette (2021), “The key role of political parties’ digital strategies in the federal elections”
2021
Policy Options Politiques, https://policyoptions.irpp.org/fr/magazines/septembe-2021/le-role-cle-de-la-strategie-numerique-des-partis-durant-lelection-federale/
Raynauld, V. and M. Lalancette (2021), “Le rôle clé de la stratégie numérique des partis durant l’élection fédérale”
2021
Policy Options Politiques, https://policyoptions.irpp.org/fr/magazines/septembe-2021/le-role-cle-de-la-strategie-numerique-des-partis-durant-lelection-federale/
Luckerhoff, J., V. Raynauld and M. Lalancette (2021), "Du désintéressement à l’emballement : les médias socionumériques pour enseigner, diffuser, communiquer et recruter dans le milieu universitaire"
2021
Enjeux & Société 8(2): 323-343.
Lalancette, M. and V. Raynauld (2020), “Politicking and Visual Framing on Instagram: A Look at the Portrayal of the Leadership of Canada’s Justin Trudeau.”
2020
Études canadiennes/Canadian Studies. Revue interdisciplinaire des études canadiennes en France. 89: 257-290.
Raynauld, V. and D. Renauld (2020), “The Evolving Craft of Political Marketing”, Policy Options Politiques.
2020
https://policyoptions.irpp.org/magazines/july-2020/the-evolving-craft-of-political-advertising/?fbclid=IwAR0tjAZVMoD87RWCqA4ViObd_8yQXIbopYiKDqgVz_
Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave MacMillan.
2020Turcotte, A. and V. Raynauld (2020) “Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election.”
2020
In Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave MacMillan.
Raynauld, V., J. Gillies, and A. Turcotte (2020) “Introduction: The 2019 Canadian Federal Election.”
2020
In Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave MacMillan.
Lalancette, M. and V. Raynauld (2020), “How Political Leaders in North America have used COVID-19 to improve their Polls”, Policy Options Politiques.
2020
https://policyoptions.irpp.org/magazines/may-2020/how-political-leaders-in-north-america-have-used-covid-
Lalancette, M. and V. Raynauld (2020), “La COVID-19 a permis à des dirigeants nord-américains d’améliorer leur image”, Policy Options Politiques.
2020
https://policyoptions.irpp.org/fr/magazines/may-2020/la-covid-19-a-permis-a-des-dirigeants-nord-americains-da
Raynauld, V. and M. Lalancette (2020), “Infection du populisme aux États-Unis”, France Forum.
2020
https://www.institutjeanlecanuet.org/content/infection-du-populisme-aux-etats-unis?fbclid=IwAR1xl3-tYL6xQE_qN0KAzwZMujqJZzhyer1wl2NZIhBqZatKQUrUM5BYX98
Turcotte, A., J. Gillies and V. Raynauld (2020) “Conclusion: Déjà Vu All Over Again?”
2020
In Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave MacMillan.
Richez, E. and V. Raynauld (2020), “Une nouvelle vague de luttes autochtones : Étude de l’impact politique du mouvement Idle No More.”
2020
In Marceau, S. G. & Salée, D. (2020), Citoyennetés autochtones. Peter Lang.
Richez, E., V. Raynauld and S. Wojcik (Eds.) (2020), “Les groupes minoritaires et/ou marginalisés à l’ère numérique : Pratiques de mobilisation, changement sociopolitiques et transformations identitaires.”
2020
In Terminal. Technologie de l’information, culture & société.
Raynauld, V. E. Richez, and S. Wojcik (2020), “Introduction : Les groupes minoritaires et/ou marginalisés à l’ère numérique : Pratiques de mobilisation, changements sociopolitiques et transformations identitaires.”
2020
In Terminal. Technologie de l’information, culture & société.
Richez, E., V. Raynauld, A. Medina and A. Kartolo (2020), “Unpacking the Political Effects of Social Movements with a Strong Digital Component: The Case of #IdleNoMore.”
2020
Social Media + Society.
Lees-Marshment, J. and V. Raynauld (2020), “Overview of Digital Political Communication and Marketing.”
2020
In Loge, P., Political Communication Ethics: Theory and Practice. Rowan and Littlefield.
Raynauld, V., and D. Renauld (2020), "Political Advertisers."
2020
In Marland, A. and T. Giasson. "Inside the Campaign: Managing Elections in Canada", UBC Press.
Lalancette, M. and V. Raynauld (2020), “Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada.”
2020
In Small, T. and H. Jansen (Eds.). Digital Politics in Canada: Promises & Realities. University of Toronto Press.
Lalancette M., V. Raynauld and S. Tourigny-Koné (2019), “An Under-the-Hood Look at Social Media-Fueled Protest: Defining Interactions Between News Media Organizations, Activists, and Citizens on Twitter”
2019
Communication and Culture Review, 2(1-2), 4-21.
Lalancette M. and V. Raynauld (2019), “The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics”
2019
American Behavioral Scientist, 63(7), 889-924.
Richez, E. and V. Raynauld (2019), “Dynamics of Digital Constituent Outreach and Engagement in Linguistically Diverse Societies: A Quantitative Look at Canadian Provinces”
2019
International Journal of Media & Cultural Politics, 15(3), 261-281.
Lalancette, M. and V. Raynauld (2019), “Stars, argent et approbation : appuis politiques des célébrités au Canada et aux États-Unis: enjeux de communication politique.”
2019
In Hourmant, F., M. Lalancette and P. Leroux. Selfies and Stars: Célébrité et politique en Amérique et en France. Presses de l’Université de Rennes.
Lalancette, M., V. Raynauld and E. Crandall (Eds.) (2019), “What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square.”
2019
UBC Press.
Raynauld, V., M. Lalancette and E. Crandall (2019), “Introduction: Identifying and Studying #Trends in Canadian Politics: The Need to Stay Aware and Ahead of the Curve.”
2019
In Lalancette, M., V. Raynauld and E. Crandall (Eds.). What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square. UBC Press.
Raynauld, V., M. Lalancette and S. Tourigny-Koné (2019), “Rethinking Digital Activism as it Unfolds: Ambient Political Engagement on Twitter during the 2012 Quebec Student Strike.”
2019
In Lalancette, M., V. Raynauld and E. Crandall (Eds.). What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square. UBC Press.
Lalancette, M., E. Crandall and V. Raynauld (2019), “Conclusion: Unpacking Trending Practices in Canadian Politics: The Old, the New, and the Transformative.”
2019
In Lalancette, M., V. Raynauld and E. Crandall (Eds.). What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Sphere. UBC Press.
Lewis, J. P., M. Lalancette and V. Raynauld (2019) “Cabinet Solidarity in an Age of Social Media: A Case Study of Twitter Use by Member of Parliament Carolyn Bennett.”
2019
In Lalancette, M., V. Raynauld and E. Crandall (Eds.). What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square. UBC Press.
Raynauld, V. and J. Lees-Marshment (2019), “Static Political Marketing.”
2019
In Lees-Marshment, J., B. Conley, E. Elder, R. Pettitt, V. Raynauld and A. Turcotte, Political Marketing: Principles and Applications (3rd edition). Routledge.
Lalancette, M. and V. Raynauld (2018), “Digital Politics Taking A Visual Turn in Canada: Instagram, Justin Trudeau, and Political Image-Making”, Policy Options Politiques
2018Raynauld, V. and A. Turcotte (2018), "'Different Strokes for Different Folks': Revisiting Fragmentation Politics in the Age of Donald Trump."
2018
In Gillies, J. (Ed.). Political Marketing in the 2016 U.S. Presidential Election. Palgrave Macmillan.
Raynauld, V., E. Richez and K. Boudreau Morris (2018), "Canada is #IdleNoMore: Exploring Dynamics of Indigenous Political and Civil Protest in the Twitterverse"
2018
Information, Communication and Society, 21(4), 626-642.
McKelvey, F., M. Côté, and V. Raynauld (2018), “Scandals and Screenshots: Social Media Elites in Canadian Politics.”
2018
In Marland, A., T. Giasson and A. Lawlor. Political Elites in Canada Power and Influence in Instantaneous Times, UBC Press
Raynauld, V. (2018), “À vos marques, prêts, partez ! Les défis et opportunités du marché de l’emploi universitaire contemporain”
2018
Politique et Sociétés, 37(3), 149-161.
Lalancette, M. and V. Raynauld (2017), “Médias sociaux et célébrité politique : Le renouveau des pratiques"
2017Raynauld, V. (2016), “Quelques clés des succès électoraux de Donald Trump.”
2016
Policy Options Politiques
Washburn, R. and V. Raynauld (2016), "Journalism on the Ground in Southern Ontario."
2016
In Gasher, M., C. Brin, C. Crowther, G. King, E. Salamon and S. Thibault (eds.). Deliberation, Diversity and Dollars: Public Strategies for Journalism in the Canadian Media Ecology, University of Toronto Press.
Raynauld, V. (2016), “Débâts télévisés des chefs durant les campagnes electorales au Canada : Une formule à réviser.”
2016
Policy Options Politiques.
Raynauld, V., M. Lalancette and S. Tourigny-Kone (2016), “Political Protest 2.0: Social Media and the 2012 Student Strike in the Province of Quebec, Canada”
2016
French Politics, 14(1), 1–29.
Raynauld, V. (2015), “The Blog Is Dead, Long Live the (Micro)Blog! Unpacking Dynamics in Political Blogging during #elxn42”
2015
In Marland, A. and T. Giasson, Canadian Election Analysis: Communication, Strategy, and Democracy, UBC Press.
Raynauld, V., M. Lalancette and S. Tourigny-Koné (2015), “Taking Protest to the Twitterverse: Making Sense of New Forms of Political Action on Social Media.”
2015Raynauld, V. and E. Richez (2015), “Obligation, Service, and/or Opportunity? Canadian MPs’ Choice of Language in Digital Constituent Outreach.”
2015
Political Marketing Politique (6)1.
Raynauld, V. and J. Greenberg (2014), “Tweet, Click, Vote: Twitter and the 2010 Ottawa Municipal Election”
2014
Journal of Information Technology & Politics 11(4): 412-434.
Turcotte, A. and V. Raynauld (2014), “Boutique Populism: The Emergence of the Tea Party Movement in the Age of Digital Politics.”
2014
In Lees-Marshment, J., B. Conley and K. Cosgrove, Political Marketing in the U.S., Routledge.
Giasson, T., C. Darisse and V. Raynauld (2013), “Politique PQ 2.0 : Qui Sont les Blogueurs Politiques Québécois?”
2013
Politique et Sociétés 32(3): 3-28.
Giasson, T., V. Raynauld and C. Darisse (2011), “Hypercitizens from a Distinct Society: Characterizing Quebec’s Political Bloggers' Online and Offline Political Involvement”
2011
International Journal of Interactive Communication Systems and Technologies 1(2)
Raynauld, V., T. Giasson and C. Darisse (2011), “Constitution of Representative and Reliable Web-Based Research Samples: Identifying the Opportunities and Challenges of Studying Citizen-Driven Political Blogs”
2011
Graduate Journal of Social Science 8(3)
