Roxana D. Maiorescu conducts research and consulting on communication management and social media. Her work revolves predominantly around employee communication, organizational culture, diversity in the workplace, and crisis management. She published her research in Public Relations Review, Journal of Communication Management, Business Research Yearbook, International Journal of Interdisciplinary Research, and Clinics in Mother & Child Health. She is the author of two books on communication management. Her latest monograph, Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement was listed in the top twenty best communication strategy books to read in 2020 & 2021 (BOOVE, The Online Book Magazine). Roxana served as a reviewer for Oxford University Press, Routledge, Palgrave Macmillan, Public Relations Review, Journal of Applied Communication Research, and The Austrian Science Fund.
About
- Department Marketing Communication
- Since 2013
Education
M.A., Virginia Polytechnic Institute
Ph.D., Purdue University
Areas of Expertise
- Business
- Crisis Communication
- Organizational Behavior
- Public Relations
- Social Media
