The Department of Marketing Communication offers students the opportunity to pursue minors that are complementary to the major programs offered throughout the College. The Entrepreneurial Studies minor requires 20 credits, including two 8-credit courses that can only be taken at Emerson and must be taken in consecutive fall and spring semesters. The Business Studies for Communication and the Arts minor requires 20 credits, 12 of which must be taken at Emerson; students may count up to 4 credits from the Liberal Arts requirements toward this minor. Courses used toward the Entrepreneurial or Business Studies minor may not be applied toward the Marketing Communication major or the Business of Creative Enterprises major. Students not majoring in the department may pursue the Marketing Communication minor, which requires 20 credits, 16 of which must be taken at Emerson. All three minors, Marketing Communication, Entrepreneurial Studies, and Business Studies, are open to students across all disciplines at the College.

Business Studies for Communication and the Arts Minor

Emerson College is gifted with some of the most creative young minds in the world, and our students become the leaders of tomorrow in many industries. The minor in Business Studies in Communication and the Arts provides these future leaders with a common foundation and an understanding of the business world, so that they may apply this knowledge to their chosen field and lead meaningful, fulfilling, successful professional lives.

The minor in Business Studies is designed to provide a foundation of business education that can be elaborated upon in a number of ways while students are at Emerson College. The minor is designed to complement the College’s diverse but industry-specific business offerings available in many departments across the College. The minor in Business Studies comprises the following courses:

Required Courses

  • MB 200 - Principles of Business
  • MB 300 - Managing Business Operations 
  • MB 310 - Finance and Accounting 
  • MB 400 - Business Policy and Strategy 

Elective Courses

Select one business-related elective:

(appropriate courses may also satisfy a General Education Perspective requirement)
  • CC 203 - Intercultural Communication
  • EC 203 - Principles of Economics 
  • EC 204 - Cultural Economics
  • MB 320 - The Business of Broadcasting
  • MB 371 - Topics in Business Studies
  • MK 230 - Marketing, Sales, and Promotion for Radio

The minor in Business Studies is open to any student in any department at Emerson College.

Entrepreneurial Studies Minor

Students in the Entrepreneurial Studies minor (E3) enroll in a yearlong experiential program followed by one elective. Students are required to take MB472 in the Fall semester and MB473 in the Spring semester (8 credits each) consecutively. These courses include a series of modules that include topics, such as ideation, ethics, marketing and PR, professional communication, law, finance, funding, leadership, management, and sales in the Fall Semester. The Spring semester is structured with a heavy concentration on individual mentoring and cohort interaction, as students develop their own business plans and create a 5-minute pitch in the Spring semester. The yearlong experience culminates with each student competing in the Expo pitch competition at the end of the Spring semester.
 
The Director of Business and Entrepreneurship Studies, a three-time entrepreneur herself, is the course instructor for the Entrepreneurial Studies program. Students also learn from multiple professional mentors with expertise in finance, PR, law and networking, as well as experiential visits to area startups and an entrepreneurial speakers series. In addition, E3 is proud to have a partnership with the MIT Martin Trust Center for Entrepreneurship.
 
E3 is a 20-credit minor open to all sophomores, juniors and seniors across all the college majors. Students must declare the minor and enrollment in the highly competitive program is limited.

MB 472 - Entrepreneurship I (Fall)

Topics include:

  1. Critical Thinking & Problem Solving
  2. Iterating & Prototyping an Idea
  3. Ethics and the entrepreneur
  4. Business strategy and planning
  5. Market research
  6. The customer journey
  7. Monetization models & Sustainability
  8. Marketing & PR for Entrepreneurs
  9. Selling and sales management
  10. Finance and funding
  11. Teamwork
  12. Social entrepreneurship

MB 473 - Entrepreneurship II (Spring)

Topics include:

  1. Business plans for non-profit, for-profit, and B-corporations
  2. Business networking, bartering & collaboration
  3. Professional writing
  4. Time management & Grit
  5. Startup Operations
  6. Choosing a co-founder
  7. Pivot strategy
  8. Entrepreneurs & the law
  9. Lessons learned along the way
  10. Preparation for the E3 Exposition

Students take one of these 4-credit elective course options after or simultaneously with MB472 (Fall) or MB473 (Spring)

Elective Courses for the Entrepreneurship Minor

Select one:

  • MB 300 - Managing Business Operations
  • MB 310 - Finance and Accounting
  • MB 371 - Topics in Business Studies
  • EC 310 - Internet Economics & Digital Media
  • CC 262 - Professional Communication
  • CC 308 - Online Content & Strategy
  • CC 315 - Intro to Non-Profit Communication
  • CC 316 - Non-Profit Fundraising Campaigns
  • CC 362 - Guerrilla PR
  • PB 303 - Web Development
  • MK 351 - Design & Layout

TOTAL: 20 CREDITS FOR THE MINOR

*BCE students are already taking MB310 Finance and Accounting, as a required course for their major, so they would have to take another elective course option from the list above.

The minor in Entrepreneurial Studies is open to any student in any major at Emerson College. Any questions can be directed to Professor Lu Ann Reeb at lu_ann_reeb [at] emerson.edu.

Marketing Communication Minor

For students following 2011–2012 and later catalogs

Required Courses

  • MK 121 - Marketing & Marketing Communication
  • MK 220 - Understanding Consumers
  • MK 221 - Messages, Media, and Channels
  • MK 222 - Brands, Organizations, and Strategies

Elective Courses

Select one:

  • MK 343 - Global Brand Strategies and Portfolio Management
  • MK 346 - The Corporate Communications Function and Social Responsibility
  • MK 354 - Writing for PR
  • MK 355 - Sales Promotion and Events Management
  • MK 357 - Media Planning and the Customer Journey

Marketing Communication: Advertising And Public Relations Minor

For students admitted prior to 2011-2012

Required Courses

  • MK 255 - Principles of Marketing
  • MK 257 - Principles of Public Relations
  • MK 259 - Principles of Advertising

Elective Courses

Select one:

  • MK 302 - Media Planning
  • MK 303 - Research Methods
  • MK 315 - Consumer Behavior
  • MK 354 - Writing for Marketing Communication
  • MK 356 - Media Relations