The Bachelor of Science in Marketing Communications gives our students a solid foundation for a variety of careers in marketing. Through courses that emphasize the analysis of key marketing, branding, advertising, and public relations concepts and methods, you will learn how to conceive, plan, and implement marketing strategies for a variety of clients and contexts. You will also benefit from opportunities to put your classroom knowledge into practice through internships, student-run marketing groups, and competitions.

Bachelor of Science in Marketing Communications

The Bachelor of Science in Marketing Communications prepares students for careers and advanced study in the distinct yet related fields of marketing communication in profit and nonprofit contexts.