Launch your career in sports management with our Bachelor of Science degree in Sports Communication, an immersive program that prepares you for a variety of careers in sports. From the emerging gaming entertainment field to esports, the program focuses on teaching you the most important skill for success: a strong foundation in strategic communication.

In this program, let your career aspirations guide your coursework. The curriculum is designed to strike a balance of core courses and electives with a digital focus, covering topics such as data analytics, social media, web design, and mobile communication. Courses are continuously evolving based on industry trends, like esports and fantasy sports, crisis management, sports PR, and strategic communication, ensuring that you remain on the cutting edge in sports communication, no matter where your career takes you.

After completing the core requirements, students opt for a customized program of study in a specific area of interest in sports communication, complemented with extensive opportunities to network in the industry through internships, special projects, workshops, and on-site experiences in sports activities.

Sports Communication Course Requirements

Number Course Credits
CC 235 Sports Communication 4
CC 236 Sports Public Relations 4
CC 266 Conflict and Negotiation 4

CC 304
or
CC308

Strategic Digital Communication

Online Content and Strategy

4

4

CC 335 Sports as Soft Power 4
CC 336 Sports Management 4

Tracks and Courses

Students choose one of the following tracks and complete 8 credits in the track:

Esports

Number Course Credits
CC 230 Esports 4
CC 340 Esports Management 4
CC 440 Esports Events 4

Sports Management

Number Course Credits
CC 330 Management and Communication 4
CC 357 Leadership 4

Sports Public Relations

Number Course Credits
CC 263 Argumentation and Advocacy 4
CC 337 Topics in Sports Communication 4
CC 356 Crisis Communication 4

Sports Punditry and Production

Number Course Credits
CC 242 Introduction to Podcasting 4
CC 265 Professional Voice and Speech 4
CC 350 Media Broadcast Vocal Presentation 4
CC 360 Social Media and Politics 4

Sports Diplomacy

Number Course Credits
CC 203 Intercultural Communication 4
CC 361 Public Diplomacy and Grassroots Activism 4

Elective Courses

Select 12 credits from the following (if not used above), and at least one course must be at the 400 level.

Number Course Credits
CC 230 Esports 4
CC 242 Introduction to Podcasting 4
CC 330 Management and Communication 4
CC 337 Topics in Sports Communication 4
CC 340 Esports Management 4
CC 350 Media Broadcast Vocal Presentation 4
CC 356 Crisis Communication 4
CC 357 Leadership 4
CC 360 Social Media and Politics 4
CC 361 Public Diplomacy and Grassroots Activism 4
CC 415 Mediation, Facilitation, and Dialogue 4
CC 437 Advanced Topics in Sports Communication 4
CC 440 Esports Events 4
CC 472 Advanced Topics in Communication Studies 4
CC 498 Directed Study in Communication 4
CC 499 Internship in Communication 4

Sports Communication Faculty

In addition to our full-time faculty who provide unmatched communication expertise for the foundation courses, our affiliated faculty are active practitioners in sports communication who excel as teachers with real-world experiences and internship/shadowing opportunities.

  • Dr. Charles Steinberg, Senior Advisor to the President of Red Sox
  • Tom E, Curran, Comcast Sports Net and Patriots Game Day analyst
  • Lou Lauria, Ultimate Fighting Championships (UFC), International Olympic Committee
  • Gene Lavanchy, FOX 25 News, "Best Sports Anchor" by Boston magazine
  • Charles Coplin, Head of Programming, ABC Sports
  • Stephen Iandoli, Sports Reporter at NBC/CBS affiliates
  • Israela Adah Brill-Cass Esq., Conflict and Negotiation
  • Ronnie Forchheimer, Managing Editor, NBCBoston.com; ESPN, Seasonticket.com.
  • David Gerzoff, Big Fish Marketing
  • Dr. Linda Gallant, Infographics

Alumni Advisory Board

The Alumni Advisory Council is a consultative body that provides input and feedback on curriculum related to the Sports Communication program. The Council is designed to reflect a broad cross-section of the sports communication industry.

  • Al Jaffe ’68, ESPN
  • Lee Stacey ’76, Monumental Sports 
  • Wayne Larrivee ’77, Green Bay Packers announcer
  • Lou Lauria ’83, IOC 
  • Rob Tobias ’83, ESPN 
  • Tim Neverett ’88, Red Sox radio announcer 
  • Richard Crespi ’90, Fidelity