Undergraduate Degrees

Political Communication (BS)

Department of Communication Studies

Our globally acclaimed Political Communication major prepares students for leadership in careers as candidates, pollsters, speechwriters, diplomats, ad and PR consultants, campaign managers, communication advisors, press secretaries, governmental relations officers, nonprofit leaders, cultural/public affairs advocates, and political strategists, among other emerging professions impacted by local, national, and global politics. Emerson Polling, recognized by Bloomberg, 538, and others as one of the most accurate and trusted sources, provides Political Communication students with an unparalleled foundation as they study firsthand the ever-changing political mosaic.

Political Communication graduates have run and won political offices; created and implemented creative issue/advocacy traditional and social media campaigns and polling worldwide; drafted legislation; and established bridges between cultures through public diplomacy, NGOs, and business and governmental agencies, including the United Nations, European Union, and U.S. Congress.

Taught by acclaimed academics and proven professionals who have run presidential, state, and local political as well as advocacy campaigns, Political Communication students are immersed in the art of politics on their first day of class. Through experiential learning classes like the Presidential and Mid Term Election projects, students dialogue with voters and candidates throughout the United States in short trips led by our professors and Political Communication alumni who provide them with ground zero political perspectives.

Students engage in award-winning public diplomacy civic engagement projects globally and locally, including the Rosarito Mexico Immigration and Border Workshop, the Emerson Carlton (Canada) Civic Engagement Program, the France Culture and Language Program, and Sydney Global PR and Politics Program, among others.

Political Communication majors with an interest in international relations and European politics can study for a term at our sister college in Barcelona: Blanquerna School of Communication and International Relations, the first school of communication recognized by the European Union. Students are encouraged to experience a semester in Washington, D.C.

Program Requirements

Required Courses

Number Course Credits

CC 220
or
CC 221

Public Discourse in U.S.

Global Political Communication

4

4

CC 263 Argument and Advocacy 4
CC 266 Conflict and Negotiation 4
CC 303 Survey Research Methods 4
CC 356 Crisis Communication 4

CC 304
or
CC 360

Strategic Digital Communication

Social Media and Politics

4

4

CC 475
or
CC 476

Capstone in Leadership, Politics, and Social Advocacy

Capstone in Communication Studies

4

4

Tracks

Students choose one of the following tracks and complete 8 credits in the track:

Issue Advocacy 

Number Course Credits
CC 214 Mental Health, Media and Public Policy 4
CC 315 Introduction to Nonprofit Communication Management 4
CC 344 Rhetoric of Social Movements 4

Electoral Politics

Number Course Credits
CC 310 Campaign Management 4
CC 330 Management and Communication 4
CC 357 Leadership 4
CC 405 Policial Polling 4

Public Diplomacy

Number Course Credits
CC 317 Nonprofit Communication Management 4
CC 318 International PR and Global Communication Management 4
CC 335 Sports as Soft Power 4
CC 357 Leadership 4
CC 361 Public Diplomacy and Grassroots Activism 4
CC 480 Rosarito Public Diplomacy Workshop 4

Choose Two Electives

Number Course Credits
CC 203 Intercultural Communication 4
CC 214 Mental Health, Media and Public Policy 4
CC 220 Public Discourse in the United States 4
CC 221 Global Political Communication 4
CC 262 Professional Communication 4
CC 304 Strategic Digital Communication 4
CC 308 Online Content and Strategy 4
CC 310 Campaign Management 4
CC 315 Introduction to Nonprofit Communication Management 4
CC 316 Nonprofit Fundraising 4
CC 317 Topics in Nonprofit Communication Management 4
CC 318 International PR and Global Communication Management 4
CC 330 Management and Communication 4
CC 331 Digital Storytelling 4
CC 335 Sports as Soft Power 4
CC 344 Rhetoric of Social Movements 4
CC 357 Leadership 4
CC 360 Social Media and Politics 4
CC 361 Public Diplomacy and Grassroots Activism 4
CC 371 Topics in Leadership, Politics, and Social Advocacy 4
CC 405 Political Polling 4
CC 415 Mediation, Facilitation, and Dialogue 4
CC 440 eSports Events 4
CC 471 Advanced Topics in Leadership, Politics, and Social Advocacy 4
CC 498 Directed Study in Communication 4
CC 499 Internship in Communication 4
PH 303 Citizenship as Civic Engagement 4