Curriculum

This program requires 36 total credits.

Core Requirements (16-20 credits)

Number Course Online Credits
CC 652 Emerging Communication Technology Available Online in Fall Semester Only 4
CC 645 Research Methods & Practice Not Available Online 4
CC 608 Public Affairs Not Available Online 4
CC 692 Capstone Not Available Online 4
CC 699 Master's Thesis*  Not Available Online 4

*To be repeated for a total of 8 credits

Elective Courses

Number Course Online Credits
CC 604 Strategic Planning and the Managerial Process Not Available Online 4
CC 621 Content Development & Strategy Not Available Online 4
CC 623 Public Diplomacy Available Online in Fall Semester Only 4
CC 624 Campaign Management Available Online in Fall Semester Only 4
CC 626 Crisis Communication Not Available Online 4
CC 628 Entrepreneurship and Creative Problem Solving Not Available Online 4
CC 636 Negotiation and Group Process Not Available Online 4
CC 640 User Experience Design Available Online in Summer Semester Only 4
CC 643 Global Communication Not Available Online 4
CC 655 Project Management and Communication Not Available Online 4
CC 690 Internship in PR Not Available Online 4
CC 695 Seminar in PR Not Available Online 4
CC 697 Directed Study Not Available Online 4

With the approval of the Public Relations graduate program director, one course from another Emerson College graduate program may be taken as an elective. Below are three suggestions for Marketing Communication Department courses that complement the Public Relations curriculum.

Marketing Communication Department Electives

Number Course Credits
CC 620 Public Relations Management 4
CC 621 Writing for Marketing Communication 4
CC 653 Web Page Development and Management 4

To complete the degree, each student completes either a Capstone project or thesis that synthesizes prior coursework and applies information gleaned from the various courses.

Thesis or Capstone Class

The degree will culminate with a capstone or thesis, giving you the chance to synthesize everything you’ve learned in a format that works best for you. There are two options: 

  • The capstone, which can be a client-based communication or creative project, academic paper, or case-study, allows you to put theory to practice, with the option to write a crisis communication plan, develop a publication or online program, conduct a comprehensive communication audit, or create a public affairs and communication plan to affect public policy.
  • The thesis lets you conduct deeper research on a particular dimension of public relations and is a good option if you wish to further your studies with a PhD in communication.