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Events on Wednesday, November 7, 2012

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  • Social Responsibility, Advocacy, and the Citizen-Consumer Relationship in a Digital Informing Age

    Nov7201212:00 pm - 2:00 pm

    Little Building
    The Cabaret

    Sponsored by School of Communication with Department of Marketing Communication

    For more information please contact:
    Diego Salazar


    Panel chaired by Dr. Paul Mihailidis, Assistant Professor, Marketing Communication

    The ubiquity of social media platforms and mobile technologies across all forms of communication has increased large-scale, peer-to-peer communication. As a result, citizens have increasing opportunities to play meaningful roles in promoting market responsibility, social advocacy, and activism.

    This panel will explore the changing communication landscape as it influences citizen-consumer relationships around responsibility, choice, and expression. The three studies in this panel will highlight research studies that investigate dispositions around decision-making, sharing and responsibility in the context of new media platforms and technologies in an increasingly digital media and consumer-driven landscape.

    PAPER TITLES:

    • Engaging the Digital Citizen: How to Market and Leverage a Network for a Cause
      by Eivind Michaelsen, Graduate Student, Integrated Marketing Communication, Emerson College
    • Corporate Social Responsibility through the Behavioral Economist's Lens: A Citizen- Consumer Perspective
      by Amy Wicks, Graduate Student, Integrated Marketing Communication, Emerson College
    • The Sharing Gap: How Sharing can be better utilized for empower social and consumer responsibility
      by Marketa Zezulkova, Ph.d. Candidate & Visiting Researcher, Bournemouth University, England

    Join the conversation!

    Lunch will be served