Marketing Communication
Executive-In-Residence (2003)
M.B.A. The Wharton School, University of Pennsylvania;
Karl Baehr
Executive-In-Residence (2004)
B.A. Stephen F. Austin State University; M.A. University of New Mexico; Ph.D. Regent University;
Karl Baehr directs Business & Entrepreneurial Studies at Emerson College. Karl came to Emerson in 2004 to design a program in Entrepreneurial Studies. The program known as E3 has seen over 50 student business opportunities created in just three years of formal coursework. Karl was also centric in the design of the Minor in Business Studies which launched in SEP 2008. Karl draws on more than 25 years of experience in business and entrepreneurship when he teaches. He remains an active entrepreneur and is a Managing Director of InterTerra New Media Group, a company involved in media, entertainment, publishing and investment banking. In 2008 Karl contributed to, and edited the book: The Next Paradigm: Common Sense for this Generation, for InterTerra, and also served as Executive Producer of a companion musical soundtrack to the book. The soundtrack to TNP was recorded at WERS, Emerson's award-winning radio station, by a student run production team. Karl also sits on the board of directors for Boston-based Revolve, Inc. Revolve is a business development firm specializing in pre-startup and startup companies. Karl was selected a Top Professor of Entrepreneurship by Fortune Magazine in 2007. In June 2008 Business & Entrepreneurial Studies was the cover story of the spring edition of Expression Magazine: http://www.emerson.edu/news/upload/ia_expression_spring_08.pdf
John Davis
Chair and Professor (2009)
B.A. Stanford University; M.B.A. Columbia University;
John Davis' career spans both the academic and business worlds. He is the author of several acclaimed marketing books: The Olympic Games Effect-How Sports Marketing Builds Strong Brands (John Wiley & Sons, 2008), Magic Numbers for Sales Management (John Wiley & Sons, 2007), Measuring Marketing: 103 Key Metrics Every Marketer Needs (John Wiley & Sons, 2006), and Magic Numbers for Consumer Marketing (John Wiley & Sons, 2005), each of which has been translated into multiple languages. He is a contributing author to Fast Track to Success-Marketing (FT Press, 2009). His current projects include 2 textbooks--Competitive Success: How Branding Adds Value (John Wiley & Sons, est. 2010), and Sports Marketing: Creating Long Term Value (Edward Elgar Publishing, est. 2011). He was Professor of Marketing Practice and Director of the Center for Marketing Excellence at Singapore Management University, where he received the 'Most Inspiring/Distinguished Teacher' award (2007) and Dean's Teaching Honors every year from 2004-2009. He also taught at University of Washington, UC Davis and Stanford University, and in partner programs with faculty from University of Chicago, INSEAD, Emory, Munich Business School, and the European Business School. John has taught at the undergraduate and MBA levels, and in numerous executive education programs for premier companies, including: IBM, DOW Chemical, Allianz, TIAA-CREF, OCBC, SK Telecom, Commerzbank, Schneider Electric, MSIG, IHG, Boeing, and SwissRE. His research interests include global brand leadership, marketing strategy, sports marketing, and marketing accountability. In business, he has won awards as the leader of global marketing organizations for Fortune 500 companies and two companies he founded with private investor groups, including BrandNewView, where he remains chairman. John has spoken at conferences around the world, from Tokyo to Cairo to San Francisco, and has been interviewed by global media, including: the BBC, MSNBC, CNBC, ChannelNewsAsia, Bloomberg, and NPR. He is co-host of the podcast series 'LeadershipMatters', and he also wrote and broadcast a 24-segment radio program about marketing.
Contributing Author:
Silvia Hodges
Executive-In-Residence (2007)
B.S. Universitat Bayreuth; M.B.A. Universitat Bayreuth; Ph.D. Nottingham Trent University;
Silvia Hodges' main areas of interest include services and professional services marketing, cultural aspects of international marketing as well as buying behavior.
Her PhD thesis studies the marketing of legal services to mid-size companies.
Silvia conducted a number of studies on international professional services buying behavior, including Europe (Germany, UK, France, Italy), Latin America (Brazil, Mexico, Argentina, Venezuela, Colombia, Chile, Peru), and the US.
She has authored a book on legal marketing for WoltersKluwer/UTET (2007) and co-authored a number of books on professional services marketing.
Silvia frequently lectures and publishes both in trade and academic journals on international professional marketing.
Prior to joining Emerson's faculty, she worked in international B2C and B2B marketing and communication positions for over ten years.
Silvia serves as an editorial board member of Strategies, The Journal of Legal Marketing as well as the magazine of LSSO, the Legal Sales and Services Organization. She is also sits on the education committee of the Legal Marketing Association and is the founder of Legal Marketing Italia.
Julie Lellis
Assistant Professor (2007)
B.A. University of Richmond; M.S. University of North Carolina, Chapel Hill; Ph.D. University of North Carolina, Chapel Hill;
Dr. Lellis served the state of North Carolina from 2001-2004 as project director for the North Carolina Rapid Response to Stroke project, a public health initiative sponsored by the Duke Endowment and The University of North Carolina at Chapel Hill. Since 2003, she has offered assistance to a variety of organizations as a communications consultant specializing in health education and nonprofit marketing, public relations, and project management. She holds an executive certificate in nonprofit management from Georgetown University. Prior work experience also includes providing counseling and support services to youth and persons with disabilities.
Dr. Lellis primarily uses her research training to examine how aspects of the public relations process assist nonprofit organizations in communicating strategically about disability issues. Her research has been presented and recognized with awards at various regional and national communications conferences. Before joining the Emerson faculty in 2007, she was a recipient of a Future Faculty Fellowship from UNC-Chapel Hill and also awarded the Minnie S. and Eli A. Rubinstein Research Award from the School of Journalism and Mass Communication at UNC-Chapel Hill to fund her dissertation: Voiced Values: Communicating a Local Identity for Disability.
Kristin Lieb
Assistant Professor (2007)
B.A. Syracuse University; M.B.A. Northeastern University; Ph.D. Syracuse University;
Douglas Quintal
Undergraduate Program Director and Executive-In-Residence (2000)
B.A. Bates College; M.A. Emerson College;
Mr. Quintal is a Lecturer in the Department of Communication. He teaches courses in integrated marketing communication, writing for marketing and management communication, principles of public relations, public relations management, and entertainment marketing. His most recent work includes: the release of his second full-length CD, ?Finger Check?; promotions and market campaigns for the Boston Ban Collectors? Cards. He coordinated and organized a cross-promotional, charitable music series with the Hard Rock Café, WAAF-FM, and Cam Neely Foundation. He wrote business and marketing plans for takeachance.com, a new Internet start- up company. He also continues to do PR consulting and campaigns for a private individual taking on a national tax preparation corporation ? as seen on Dateline and featured in The Boston Globe and Wall Street Journal.
Nejem Raheem
Assistant Professor (2009)
B.A. Bennington College; M.A. University of New Mexico; Ph.D. University of New Mexico;
James Rowean
Executive-In-Residence (2004)
B.A. Boston College; M.A. Michigan State University;
Mr. Rowean brings twenty-five years of professional experience in advertising and marketing to his teaching of integrated marketing communication. A former account executive for Cronin/Wallwork Curry, Arnold Worldwide, and Campbell Ewald (Detroit), he also directed marketing for Dunkin Donuts and Bread & Circus/Whole Foods Supermarkets. He has brand experience with Ocean Spray, Kimberly-Clark, Reebok, Timex, and Steinway Pianos. Rowean has been a guest lecturer at Boston University, New York University, and Boston College.
Thomas Vogel
Graduate Program Director for the Global Marketing Communication and Advertising Program and Associate Professor (2002)
B.S. University of Applied Sciences for the Printing and Media Industries, Stuttgart; B.F.A. Academy of Fine Arts, Stuttgart; M.F.A. Academy of Fine Arts, Stuttgart;
Thomas Vogel is a specialist in strategic communication on the internet, online usability and branding on the internet. He has been a Professor of Media Design at the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany where he served as the Founding Dean from 1993 - 1999. He is an active public speaker, panelist, consultant, and is involved in special projects for internet, advertising and multi media. His current research focuses on the strategic design and usability aspects of interactive media, developing efficient experience design and online communication. He is also a founding partner of mediaman, a German based communications agency specializing in integrated communication and advertising with a special focus on interactive communication. Formerly he has worked as Art Director and Creative Director in New York City at Grey Advertising, Lois GGK, J. Walter Thompson and Communication House.
Cathy Waters
Graduate Program Director for the Integrated Marketing Communication Program and Executive-In-Residence (2007)
B.S. University of Vermont; M.B.A. Boston College;
Cathy's marketing experience ranges from the top of the Fortune 100 to boot-strapped entrepreneurial ventures and non-profit organizations. Before coming to Emerson, Cathy served on the faculty at Boston College's Carroll School of Management, where she taught undergraduate and graduate courses in marketing, applied marketing management, and product planning and strategy, as well as professional selling and sales management. Complementing her academic work is twelve years in the corporate world with IBM, where she first honed her skills in market analysis, forecasting, technical sales and sales management, and personnel recruitment and development. Her combined expertise come together in marketing cases published in Strategic Marketing Management Cases and the Journal of Business Research. As a researcher and writer, she is keenly interested in innovation, new product development, and the convergence of technology and marketing.
Seounmi Han Youn
Associate Professor (2003)
B.S. Korea University; M.A. Korea University; Ph.D. University of Minnesota;
As a project manager, Dr. Youn has extensive industry experience in marketing and advertising research working for global companies in DongSeo marketing research firm, Seoul, Korea. She incorporates her professional expertise in cross-cultural marketing and advertising perspectives into her classes and research programs. She specializes in teaching research methods, advertising management, and cross-cultural consumer behavior. Her research interests focus on interactive advertising effectiveness, adolescents' online socialization (specifically privacy concerns), and consumer profiles for strategic segmentation in marketing communication.
Dr. Youn has published papers in Communication Research,
