Emersonians in the News

Emerson student mentioned in popular marketing blog

Greg Verdino recently mentioned Emerson student Dana Evans '10 in his blog, Marketing, Media, Technology and Trends. Evans had contacted Verdino to get information for her own blog. Verdino was impressed by Evan's knowledge, stating that she was more thorough in her research than most professional PR reps he deals with.

"So riddle me this: if Dana Evans can learn so much about me by simply spending some time with my blog," he writes,  "why do so many so-called social media pros get it wrong? Someone offer this girl a job (or at least an internship)."

Verdino is a futurist, marketer, writer, and speaker who works as chief strategy officer at marketing consultancy Crayon LLC. His first book, microMARKETING, is due out from McGraw-Hill in summer 2010. His blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by technologies, new business imperatives, and the rise of the empowered consumer.
http://gregverdino.typepad.com/greg_verdinos_blog/2009/10/miscellaneous-monday.html

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Alumni screen film at San Diego Asian Film Festival

Going Home by Jason Hoffman and Emerson alumna Mi Kyung Kim '08 had its West Coast premiere at the San Diego Asian Film Festival on October 23.

According to the film's website, Going Home is a documentary about Hoffman's journey to initiate contact with his birth mother. Without confirmation that a face-to-face meeting would even be possible, Hoffman took a risk and set out on a life-changing journey halfway around the world with his Korean girlfriend, Mi Kyung, by his side. Once in Korea, Hoffman learns that his mother wishes to meet him, but when she suddenly falls ill on the day of their planned meeting, Hoffman's short-lived optimism takes a discouraging turn. 

Filled with deeply human moments of joy and pain, Going Home shares Hoffman's intimate search in realizing what his life could have been had he not been adopted. In the face of adversity and insecurities about his identity, Hoffman finds a new meaning of family.
 

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Alumnus profiled on personalbrandingblog.com

Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009), and blogger on www.personalbrandingblog.com interviewed Shira Lazar '04 on October 11. Lazar blogs at the The Pop Report, hosts Mahalo's This Week In YouTube, video blogs from around the globe for CondeNast's pop culture travel guide, Jaunted, and is a journalist on Travel Channel's upcoming Confessions of a Travel Writer. 

In the blog post, Schawbel asks Lazar how she broke into the media business, why she thinks technology is important, her top tips for climbing the ladder in the media industry, and what her future goals are.

Check out the blog post: http://www.personalbrandingblog.com/personal-branding-interview-shira-lazar/
 

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