Twitter Prompts Guest Speaker to Class

November 14, 2013

Boston.com published an article on Patriots receiver Julian Edelman’s visit to faculty member David Gerzof Richard’s marketing class at Emerson. His students coordinated a Twitter campaign to persuade Edelman to come speak to the class and were successful. The article discusses how Twitter allows for “bypassing of the middle man” and “getting straight to the source” and the efficacy of exerting public pressure.

On December 2nd, WBUR, Boston's NPR news station, posted an article on their website about Edelman's visit, quoting both Edelman and Richard. There was also a segment on the story on the radio station, 90.9.

Read the full articles on Boston.com and WBUR.

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