NECN asks Lieb about Babies 'R' Us, Kardashians

March 19, 2014

Kristin Lieb, associate professor in the Marketing Communication Department, was interviewed March 18 on New England Cable News (NECN) about the eyebrow-raising decision by Babies “R” Us to feature reality-show stars Kim and Kourtney Kardashian in its new advertisements.

Lieb, who teaches a class in entertainment marketing, said Babies“R”Us might be trying to court younger mothers to their brand.

Read and watch the NECN story.