Lieb quoted in Forbes.com article
January 28, 2014
Kristin Lieb, associate professor in the Marketing Communication Department, was recently quoted in an article on forbes.com about pop star Beyoncé and the risks associated wtih a “multivocality” approach—branding that speaks with multiple voices to multiple constituents. Lieb believes Beyoncé’s brand may be jeopardized by her assuming too many identities in her most recent album, Beyoncé.
Read the full article on www.forbes.com.