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Gerzof Richard talks about Pinterest

February 10, 2012

Fox25 NewsBoston interviewed Marketing Communication adjunct faculty member David Gerzof Richard earlier this week about the social media platform Pinterest, which has been gaining new members recently at exponential speed.

He called Pinterest a “mashup of the best of photo sharing and shopping,” and said it’s “a sweet spot for marketers” because most of its users are women between the ages of 25 and 44. He also discussed how the platform and its referrals to other websites are helping to sell products.

Gerzof Richard teaches social media marketing at Emerson and owns marketing agency BIGfish.

Watch the interview »

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