Gerzof-Richard quoted in The Wall Street Journal

March 27, 2014

The Wall Street Journal recently published an article on companies turning to social media coaches to help with their online presence. David Gerzof-Richard, Marketing and Communications faculty member, is quoted: “You can't just stare at your belly button and think, 'My brand is great, everyone's going to love it.'”

Read the full Wall Street Journal article.

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