Gerzof explains privacy and Facebook on FOX 25 News

August 07, 2014

Marketing Communication faculty member David Gerzof, a regular social media expert on FOX 25 News, talked about the process behind targeted advertising on Facebook, and shared tips on how users can regain some privacy.

Gerzof also explained that ads will always be a part of the Facebook experience. Users don't pay to use the service, but when they sign up, they share information that the social media platform can use to help find targeted customers for its advertisers.

Watch the interview on WFXT-TV FOX 25.