Edgar Talks to ABC News About New Cigarette Packaging

Carrie Fuller

November 15, 2010

On November 10 the U.S. Food and Drug Administration unveiled 36 new cigarette pack labels with gory images (aka “fear messages”) on them. The new labels are intended to jar consumers and make them think twice before purchasing cigarettes. Emerson Associate Professor and Graduate Program Director of Health Communication Timothy Edgar spoke with Lara Salahi of ABC News about the “fear messages” and how well they will work.

"The point of putting these pictures is the shock value, and research tells us shock value on its own rarely works," Edgar told Salahi. "I think people are still going to have a hard time saying, ‘Yes, that's me on that label,’" he continued. "There's a physical addiction involved in this as well. It's not an absolute choice for many who smoke."