Alumna profiled as one of the top young entrepreneurs by Inc. magazine

Morgan First '06

Carrie Sheffield

July 20, 2010

Inc. magazine recently recognized Emersonian Morgan First ’06 as an entrepreneur who is “changing the way we do business.” Co-founder of The Second Glass, First was profiled, along with her partner Tyler Balliet, as one of the magazine’s “Thirty Under Thirty: America’s Coolest Young Entrepreneurs.”

First and Balliet started Second Glass in 2006 after Balliet, who had been working part-time in a Boston wine shop, saw a need to educate young people (who wanted to buy reasonably priced wine) with basic wine information. Their website’s description calls The Second Glass your “unpretentious, badass source for baller wine information.” Balliet tells Inc. that Millennial consumers have been “leading the growth in wine sales for the past 10 years.”

The Second Glass
sends out weekly emails promoting its events throughout Boston and encouraging everyone to learn about and drink more wine. “We empower our readers by enriching their knowledge of different regions, styles, and techniques,” states The organization’s popular gatherings evolved into “Wine Riot,” a popular weekend-long expo-style event with 40 exhibitors. First and Balliet plan to launch Wine Riot events in Los Angeles, Chicago, and Washington, D.C. next year.

A graduate of Emerson’s Entrepreneurial Studies program (E3), First also created the Motion Affair Planner BOSTON—the brainchild of her work in the E3 program. The Motion Affair Planner BOSTON ( is a weekly planner with a city guide for locals, instead of tourists. The planner is sold at Barnes and Noble locations across Boston, including the Emerson College bookstore.

Read the Inc. magazine article »