Wall Street Journal profiles social media class
Rhea Becker and Allison Teixeira
March 24, 2011
Adjunct faculty member David Gerzof Richard teaches Emerson Social Media or #ESM.
Emerson’s social media marketing class, created and taught by adjunct faculty member David Gerzof Richard, was recently featured in the Wall Street Journal. The article focused on the students’ class projects creating social media campaigns for real-life clients.
“Students get experience they can display on their résumés, and add lively classes to the usual mix of lectures and written exams,” says writer Katherine Rosman. “On a recent Tuesday evening, the students of Emerson Social Media—or #ESM, as the students refer to it on Twitter and elsewhere online—settled on the concept of a Twitter-based scavenger hunt to help spread the word among Boston's college population about Sprint.”
In addition to Sprint, the class is working to build online visibility for National Public Radio’s “On Point with Tom Ashbrook;” Privy, a start-up that offers group discounts; and Margaret Richard, the host of the public television exercise show, "Body Electric."
Keep yourself updated on what's going on with the Integrated Marketing Communication (IMC) program with the Graduate IMC Blog.
Morgan First ’06 has started two businesses since her time spent in Emerson’s Entrepreneurial Studies program. Her successes have won her the Massachusetts Office of Small Business and Entrepreneurship Award and recognition as one of Inc. magazine’s “30 under 30: America’s Coolest Young Entrepreneurs.”